Software and content solutions provider Cyncly has announced the appointments of Wynn Grubbs as general manager for Cyncly’s Flooring, Kitchen, Bathroom & Furniture for Retail (KBFr) solutions and Mark Lukianchuk as general manager for Cyncly Flooring solutions. Cyncly’s business units define the company’s strategy to deliver innovation for specific industries and customer segments.

“I am delighted to welcome Wynn and Mark to Cyncly,” said James Hamilton, COO. “We’re committed to delivering industry-leading solutions that help our customers deliver outstanding consumer experiences, more efficiently and profitably. Wynn and Mark both bring the right skillset to accomplish this goal, as well as a track record of success serving customers in B2B software.”

Wynn brings over two decades of experience in high-growth SaaS companies, including experience supporting retailers through innovative software solutions including e-commerce, order management, point-of-sale, CAD and PLM systems. Most recently, he held multiple General Manager roles and Customer Success leadership positions at PTC.

As the head of Cyncly’s Kitchen, Bath and Furniture Retail solutions, Wynn will lead the strategy to serve designers and retailers. Cyncly solutions help these customers reach more consumers, design amazing spaces, and deliver error-free fulfilment. In the coming weeks, he will work closely with Gordon Bartels, who will transition away from day-to-day operational responsibilities as he takes on a strategic advisory role. 

“I am thrilled to be joining Cyncly at a time when the industry is transforming rapidly,” said Wynn. “I believe we can play a pivotal role in shaping this transformation to the benefit of designers and retailers. I am looking forward to learning from Gordon and the talented people at Cyncly, creating an environment of collaboration so we can help our customers create amazing spaces.”

Mark brings a strong track record as a General Manager who has scaled multiple B2B software companies. With deep experience serving retail customers, including both Enterprise and SMB customers, and product experience across multiple markets, Mark is well positioned to drive the Flooring business unit forward.

Cyncly’s Flooring business unit provides an end-to-end digital marketing and business management software solution for customers who want to grow their business profitably. As the head of Cyncly’s Flooring solutions, Mark will lead the strategy for serving residential and commercial flooring customers with one integrated solution that addresses the full project cycle: from consumer inspiration and engagement to optimized project estimation, selling and resource management.

“My role is to help drive focus, influence and passion to enable the Cyncly team to exceed our goals,” said Mark. “Cyncly’s Flooring solutions team already serves a wide range of customers who gain real value from their investment. With our knowledge of customer needs and our resources for product innovation, we have a tremendous opportunity to shape the future of this market.”

About Cyncly   

Cyncly transforms the way customizable products and spaces are imagined, designed, sold, managed and made. Through its intuitive end-to-end software solutions, Cyncly connects professional designers, retailers and manufacturers to integrated management tools and the world’s largest catalog content hub. Cyncly solutions serve over 70,000 customers globally, helping to simplify communication, reduce errors, grow sales, increase efficiency and drive innovation—and help make spaces amazing, every step of the way. For more information, please visit cyncly.com.

New research supports the concept of increasing water pressure to reduce water use, as explained by Tom Reynolds, chief executive of the Bathroom Manufacturers Association.

What if I told you that boosting water pressure is the key to saving water and energy for many UK households? It might seem counterintuitive initially, but the compelling science behind this concept demands your attention.

We all want a satisfying flow of water in the shower. However, in low water pressure environments, consumers will likely take longer in the shower trying to rinse off shampoo or soap, inadvertently wasting water and energy. Believe it or not, this situation is more prevalent than you might think, but there’s a solution: increasing minimum water pressure in households.

Innovations in shower technology, such as boost functions and hyper-efficient showerheads, are designed to operate optimally at a pressure of 2-3 bar. Yet, these innovations struggle to deliver their full potential in many homes with poor mains or gravity pressure.

The underlying issue stems from underinvestment and ageing infrastructure in the water sector. However, this is where we need intervention, and the next government should step in with water companies to establish a minimum pressure of ideally 2-3 bar in all households.

Why the focus on water pressure? Recent research from the University of Surrey found that increased water pressure was strongly correlated with reduced water use, with consumption decreasing by up to 60% with high water pressure. Moreover, water consumption decreased as pressure increased for similar water flow rates, indicating a direct link between pressure and user behaviour.

Consider the potential: Britain spends billions annually on heating water for showers alone. By optimising water pressure, we can unlock significant energy savings, contributing to both environmental sustainability and cost savings for consumers. It’s a win-win situation.

While plumbers and installers play a crucial role in raising awareness of the importance of water pressure and fitting the correct products, designers also have a vital role. Armed with the knowledge and research supporting the need for increased pressure, they can help drive the adoption of more efficient solutions, ultimately bringing us closer to achieving government targets for reducing water consumption.

The takeaway is clear: increasing minimum water pressure can lead to significant household water and energy savings. It’s time for the entire bathroom industry to collaborate and prioritise the call for adequate water pressure. If we do nothing, many consumers risk feeling disappointed in adopting water-saving designs, continuing the wasted water and energy cycle.