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Today, Ideal Standard is introducing its brand-new design-led range, Atelier Collections, created in collaboration with renowned Italian studio PS+A. The bold designs have been created to work in harmony to allow complete customisation on every project.

The products bring together the skills of Palomba Serafinia Associati (PS+A), through its founder Roberta Palomba, with Ideal Standard’s broad manufacturing expertise.

The ranges draw inspiration from iconic Ideal Standard products of the past to create exciting new collections for the present. Roberto Palomba, with 25 years of experience in international design, has created unique collections that include an exclusive range of ceramics, brassware and furniture.

Inspired by Ideal Standard’s leading product lines from the past, the Conca range (pictured top) nods towards the iconic Ideal Standard basin, offering minimalist designs. The Blend range of WCs has been created to perfectly complement these basins.

Core to the Atelier collections is colour. PS+A have created a new, bold colour palette, some of which draws on colour influences that can be found in Ideal Standard’s design heritage, and others which reflect and define new colour trends. Launching in March, the colours have been applied to the Ipalyss range of super slim washbasins, designed by Robin Levien. Incredibly striking in colour and design, new shapes and sizes are also being introduced, creating an extremely durable and versatile range, made possible by Ideal Standard’s Diamatec® technology.

Additionally, there is also new brassware, with two new lines of mixer taps, Check and Joy. They are available in chrome and PVD finishes to offer a stylish simplicity.

Commenting on the new collections, Roberto Palomba said: We are particularly proud of the results of our partnership with Ideal Standard. We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.”

Torsten Türling, Chief Executive Officer at Ideal Standard added: “Throughout our history, we’ve worked closely with the leading designers of their era. Master designers have a unique ability to capture the essence of the time and translate that into designs that shape the evolution of society and influence the culture of design beyond the bathroom. This essence of design is what we wanted to capture again and this is reflected in Atelier Collections.”

The Atelier Collections will be available exclusively through independent retailers, with Ideal Standard committing significant investment into showroom and marketing support for the collections.

David Barber, Managing Director for Ideal Standard UK and Ireland said: “The Atelier Collections mark a new era in Ideal Standard’s design journey and we understand the importance of these ranges for our retail partners. Not only are we committing to a consumer advertising campaign to drive footfall to showrooms, but we are also working with retailers to provide support and tailor-made packages to ensure they are fully equipped to serve their customer base.”

To learn more about the Atelier Collections and to view the full brochure please visit: https://www.idealspec.co.uk/sectors/design-solutions_s63_c1.html

The Atelier Collections can also be seen in person at the London Design & Specification Centre in Clerkenwell, London. To book an appointment at the showroom visit: https://www.idealstandard.co.uk/about-us/contact-service/london-design-and-specification-centre

About Ideal Standard International

Ideal Standard International is one a leading manufacturer of high-quality private and public bathroom solutions. Headquartered in Brussels, Belgium, the privately-owned company employs around 9,000 people and operates 16 manufacturing sites, serving over 100 countries across Europe, the Middle East and Africa. Using the latest technologies and working with world-class designers, the company is focused on developing innovative bathroom solutions across multiple product categories including bathroom Ceramics, Taps & Fittings, Bathing & Wellness and Furniture & Accessories. Its products are sold under strong international and local brands such as Ideal Standard, Armitage Shanks (UK), Sottini (UK), Porcher (France), Ceramica Dolomite (Italy) and Vidima (Eastern Europe).

Flow regulators are devices that control the flow of water through our household appliances. They are manufactured here in the UK by Neoperl and are made in hundreds of sizes that can now be retro-fitted to taps and showers throughout the home, so everyone can now do their bit to save water and the energy that heats it.

Most taps will already include a flow control device at the end of the spout and it’s often only when in situ that one can identify whether the flow is too strong. We’ve all experienced a splashing cloakroom tap for instance where the flow is too fast for a smaller basin. Now the incumbent device can be easily removed and replaced with one that reduces the flow to a comfortable level. The same with showers, a valve shower often delivers far too much water and even a slight reduction adds up to a substantial water saving over the year.

Neoperl flow control device

Regardless of the prevalent water pressure, a flow regulator maintains a consistent water stream at the chosen flow rate. A typical flow regulator consists of three components, a housing, a seating area and a precision-ring. The flow is determined by the interaction between the seating area and the o-ring. As water flows through the device at a higher or lower pressure, the shape of the o-ring changes to restrict or release the flow of water.

This is demonstrated in an easy to understand way at https://www.youtube.com/watch?v=TktKkFck2cM&list=PLxg7O65GE0aJwYMVzOu1QJ13kP5zp2Q2B

As a spokesperson for Neoperl tell us, now is the time to look at both our own homes and advise your clients on this easy water-saving win.

“As clients spend more time working from home and adding home improvements in abundance, why not take the opportunity to talk with them about saving water too? Especially as we are all spending so much more time washing our hands resulting in many thousands more litres of water being washed down the plughole.

“It’s a really affordable solution to retro-fit a flow regulator, most consumers could do it themselves with a little advice. They simply need to be aware that flow regulators exist, obtain the right advice as to which regulator to fit to retain adequate performance and purchase a simple tool to fit it.”

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