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Today, Ideal Standard is introducing its brand-new design-led range, Atelier Collections, created in collaboration with renowned Italian studio PS+A. The bold designs have been created to work in harmony to allow complete customisation on every project.

The products bring together the skills of Palomba Serafinia Associati (PS+A), through its founder Roberta Palomba, with Ideal Standard’s broad manufacturing expertise.

The ranges draw inspiration from iconic Ideal Standard products of the past to create exciting new collections for the present. Roberto Palomba, with 25 years of experience in international design, has created unique collections that include an exclusive range of ceramics, brassware and furniture.

Inspired by Ideal Standard’s leading product lines from the past, the Conca range (pictured top) nods towards the iconic Ideal Standard basin, offering minimalist designs. The Blend range of WCs has been created to perfectly complement these basins.

Core to the Atelier collections is colour. PS+A have created a new, bold colour palette, some of which draws on colour influences that can be found in Ideal Standard’s design heritage, and others which reflect and define new colour trends. Launching in March, the colours have been applied to the Ipalyss range of super slim washbasins, designed by Robin Levien. Incredibly striking in colour and design, new shapes and sizes are also being introduced, creating an extremely durable and versatile range, made possible by Ideal Standard’s Diamatec® technology.

Additionally, there is also new brassware, with two new lines of mixer taps, Check and Joy. They are available in chrome and PVD finishes to offer a stylish simplicity.

Commenting on the new collections, Roberto Palomba said: We are particularly proud of the results of our partnership with Ideal Standard. We maintain a very simple approach for our creations: quality paired with intuitive design that also keeps an eye to the past, while ensuring the levels of practicality, purity and elegance meet the needs of modern society.”

Torsten Türling, Chief Executive Officer at Ideal Standard added: “Throughout our history, we’ve worked closely with the leading designers of their era. Master designers have a unique ability to capture the essence of the time and translate that into designs that shape the evolution of society and influence the culture of design beyond the bathroom. This essence of design is what we wanted to capture again and this is reflected in Atelier Collections.”

The Atelier Collections will be available exclusively through independent retailers, with Ideal Standard committing significant investment into showroom and marketing support for the collections.

David Barber, Managing Director for Ideal Standard UK and Ireland said: “The Atelier Collections mark a new era in Ideal Standard’s design journey and we understand the importance of these ranges for our retail partners. Not only are we committing to a consumer advertising campaign to drive footfall to showrooms, but we are also working with retailers to provide support and tailor-made packages to ensure they are fully equipped to serve their customer base.”

To learn more about the Atelier Collections and to view the full brochure please visit: https://www.idealspec.co.uk/sectors/design-solutions_s63_c1.html

The Atelier Collections can also be seen in person at the London Design & Specification Centre in Clerkenwell, London. To book an appointment at the showroom visit: https://www.idealstandard.co.uk/about-us/contact-service/london-design-and-specification-centre

About Ideal Standard International

Ideal Standard International is one a leading manufacturer of high-quality private and public bathroom solutions. Headquartered in Brussels, Belgium, the privately-owned company employs around 9,000 people and operates 16 manufacturing sites, serving over 100 countries across Europe, the Middle East and Africa. Using the latest technologies and working with world-class designers, the company is focused on developing innovative bathroom solutions across multiple product categories including bathroom Ceramics, Taps & Fittings, Bathing & Wellness and Furniture & Accessories. Its products are sold under strong international and local brands such as Ideal Standard, Armitage Shanks (UK), Sottini (UK), Porcher (France), Ceramica Dolomite (Italy) and Vidima (Eastern Europe).

Leading bathroom brand VitrA is launching V-Care Prime, the latest addition to its range of shower toilets. Designed by Arik Levy in collaboration with the VitrA’s Design Studio and the Innovation team, this new shower toilet WC combines the functionality of a standard WC with the personal cleaning properties of a bidet and integrates the latest bathroom technology.

The elegantly designed new shower toilet provides a modern, refreshing, and hygienic washroom experience and will be available to retailers and specifiers at the end of November 2020.

Given increasing consumer focus on cleanliness, hygiene and wellbeing, the popularity of smart bathroom products has increased exponentially. Smart bathroom solutions take advantage of the benefits of washing with water with features that allow users to control the flow and pressure. Offering a cleaner and more natural experience, washing with water also reduces the need for toilet paper and is more suitable for intimate areas. As a result, the UK market is now embracing the health benefits of washing with water – a concept that has been commonplace across Europe, Asia, and the Middle East for centuries.

Design & Touch-Free Experience

Available in both wall-hung and back-to-wall models, V-Care Prime is sleek and compact and includes a remote and app control. The design is almost identical to that of a standard VitrA WC, but the intelligent features, such as the night light, elevate the design to a more sophisticated level. Designed to be triggered when the ambient light reaches below a certain level, the night light is a feature that can also be controlled on the mobile app.

What sets the V-Care Prime apart from other shower WCs is the option for a hands-free control through the remote control and app, which allow users to tailor their bathroom experience to their individual needs. Using the remote-control users can have a completely hands-free experience. This option is an excellent feature to help minimise the risk of cross-contamination, either within the home or in public restrooms.

Additional adjustable features include the temperature, pressure and direction of the water flow, and there are also several different personal drying modes. The heated seat has been ergonomically designed to offer additional comfort. It offers temperature control and an automatic open and close function to reduce contact.

Hygienic Benefits

All V-Care products are fitted with a Rim-ex bowl, which is 95% more hygienic than standard alternatives. This feature eliminates the ducts inside the bowl, offering effortless cleaning. The stainless-steel nozzle also has hygienic properties and automatically cleans itself before and after each use. V-Care Prime also has a feature to help easily remove the build-up of limescale.

Additional Features

VitrA is committed to producing products that address different user’s needs; for example, V-Care Prime includes a child mode which can be activated by parents through the app to adjust the water flow and pressure. The integrated bidet nozzle is also specially designed for female hygiene.

The combination of the advanced bidet features within a standard WC results in a stylish space-saving solution – this is particularly useful for smaller washrooms or cloakroom bathrooms. V-Care Prime also offers three different modes: standby, energy-saving and normal.

As a leading bathroom company that has provided WCs and bidets for decades, VitrA is well-positioned to understand the advantages of washing with water and provide contemporary solutions. A selection of the shower toilets; V-Care Prime, V-Care and Aquacare products will be on display at the VitrA London flagship showroom, opening in Clerkenwell in Autumn 2020.

About VitrA

VitrA is part of the Eczacıbaşı Group, one of Turkey’s most prominent industrial groups. Founded in 1958, VitrA is a leading bathroom manufacturer, which in recent years has expanded into international markets with over 70 per cent of VitrA’s total output now being sold outside of Turkey. From 13 production facilities in Turkey, Germany, France, and Russia, VitrA produces a full range of bathroom products including over 5.6 million pieces of sanitaryware a year along with complementary bathroom furniture, brassware, and accessories ranges, which are distributed to over 75 countries on five continents. VitrA UK, based in Oxfordshire, has been supplying the UK bathroom market for over 25 years and is an active member of the Bathroom Manufacturers Association (BMA) and the British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI). In Autumn 2020 VitrA will open a flagship showroom in Clerkenwell, London – a creative hub for architects, designers, and thinkers with dedicated areas for product specification, events, and workshops.

vitrA.co.uk | @VitrABathrooms

 

 

Terri Pecora’s award-winning Plural Collection was on display at Sleep + Eat 2019. The new range which includes free-standing bathroom furniture, WCs and bidets, has been extended with a selection of urinals.

This innovative range reimagines the bathroom as a living space, by using smooth, rounded edges and solid woods to emulate furniture usually found in other rooms of the home. The Sleep & Eat set featured a number of Plural washbasins including a monoblock basin and countertop bowls, as well as new wall-hung urinals.

www.vitra.co.uk

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