Mermaid Panels, best known as a leading European shower panel supplier, has launched a new and improved website with a Professional Resource Centre for its trade partners, and enhanced features for its consumer customers.

The new website features an intuitive interface that streamlines the customer journey, customers from all sales channels including consumers, retailers, installers and designers will benefit from refreshed, inspiring and practical content as well as a selection of new features.

Featuring a completely modernised look and feel, the website provides a dedicated hub to spotlight Mermaid’s product range and delivers an inspirational journey through the brand’s decors and ranges via a user-optimised design.

Mermaid Panels’ trade partners will benefit from a new Professional Resource Centre, a digital hub designed for retailers and installers to access everything they may need: from FAQs and brochure downloads to a completely streamlined sample ordering process, and even an all-new ‘Find your nearest Business Manager’ function which facilitates a quick and simple way for customers to engage with and seek support from the brand’s experts directly.

“As a brand, Mermaid Panels serves several different channels and customers, and so first and foremost our objective was to create an accessible platform that captured this” says Sasha Betty, Digital Marketing Specialist at Mermaid Panels.

“The website overhaul has been 6 months in the making and we are thrilled with the final outcome and customer feedback so far. Whether you are a retailer, installer, designer or consumer, our new site will provide you with specialised benefits: from research and decision-making right through to installation and aftercare. We have taken on board common customer pain points over the years and invested in a solution that we feel will really make all the difference and also bring the Mermaid Panels brand firmly into the digital age.”

www.mermaidpanels.co.uk

Accor has announced it is bringing its Mondrian brand back to the city of London as part of its expansion of the Group’s Lifestyle network. The new Mondrian Shoreditch replaces the former Curtain Hotel and boasts 120 rooms.

The opening of Mondrian Shoreditch – a new European flagship – marks the return of the brand to London and further increases Accor’s footprint in the city, where more than 60 hotels include much-loved classics such as The Savoy, a Fairmont managed hotel, Sofitel London St James, and the highly-anticipated Raffles London at The OWO. Although travel guidelines due to the pandemic continue to evolve, the capital’s inbound tourism is expected to increase by 21% from last year according to PWC UK. 

Occupying the former Curtain hotel in London’s hip Shoreditch neighbourhood, the 120-room property – which is owned by Reuben Brothers – has been given a top-to-toe overhaul that fully embraces the Mondrian brand’s individual, fun-loving spirit. As such, there is a lively collection of restaurants and bars that also emphasize Accor’s commitment to offering experiences tied to local communities, iconic designs and unique concepts revolving around F&B and entertainment. 

Last year the Group finalized the acquisition of sbe and also entered into exclusive negotiations with Ennismore to form the world’s leading Lifestyle operator in the hospitality sector.  Once complete, this union will bring together an unrivalled portfolio of world-class brands, including The Hoxton, Gleneagles, Delano, SLS, Mondrian, SO/, Hyde, Mama Shelter, 25h, 21c Museum Hotels, TRIBE, JO&JOE and Working From_.