LIXIL collected 14 Red Dot and 13 iF Design Awards in April, adding to a total of more than 400 global design awards for the company, collectively. The new design accolades include faucets, showers, toilets and doors spread across living and public spaces.
“I am proud to see LIXIL’s brands collect a total of 27 renowned design awards to kick off another exciting year. The presence of LIXIL’s designs at notable global design awards over the years is a clear affirmation of our design processes. We currently have eight in-house design studios across the world, with over 100 in-house designers who are dedicated to implementing design thinking, and together with R&D, Marketing and other business functions, LIXIL is able to take on bold challenges to make better homes a reality for everyone, everywhere.”
Following the centralization of the LIXIL Global Design Organization, Flowers is now also overseeing Brand Identity, building stronger connections across multiple brand related operations and long-term brand equity.
“To fully unlock LIXIL’s potential, we are also building on the LIXIL’s brand portfolio and global leadership by sharpening and simplifying what makes each brand unique. I am confident that our approach will help us strengthen our relationship with the consumer.”
More people are spending time in the home, and the change in lifestyles has accentuated the need for new products and experiences. From supporting hygiene practices, to ensuring the efficient use of space, or adding comfort and in securing privacy, LIXIL continues to apply design to solve real-life challenges.