In line with the latest consumer trends in Scandinavian living, REHAU will be debuting two new colours to its RAUVISIO crystal glass laminate surface collection at kbb: Laguna and Atlantico.
In two months, the review website Yelp found an increase of 33% in searches using the term ‘lagom’, indicating that the lifestyle trend has entered the mainstream and the furniture industry should respond to consumer demand. Centred around the philosophy of ‘Lagom’, the Swedish concept champions perfect equilibrium in our living spaces, with everything in balance between the sleek and modern and those personal touches that make our houses our home.
Scott William’s, national sales manager, says: ”KBB will be a great opportunity for us to show the latest editions to the Passion for Colour range, following its initial success in 2020. We’ve been closely monitoring customer interests as they develop and wanted to expand the collection further. We noticed the earlier Hygge lifestyle trend had evolved into Lagom, with people wanting a mixture of minimalist furniture without compromising on homely effects. Thus, our aim with Laguna and Atlantico was to give people the chance to decorate their homes with colours that would act as an accent, rather than overshadowing, their personal belongings.
“For instance, Atlantico can be used with other shades of blue in a holistic approach. While an air of sophistication comes when using it in juxtaposition with the colour gold, or alongside concrete for a minimalist, industrial kitchen look. We anticipate Atlantico being popular with homeowner’s, following Pantone’s announcement that blue is the colour of the year. Our other new launch, Laguna, is a subtle greyish-blue that encapsulates the Icelandic geography when in situ against the earthy tones of greenish-grey and aged wood.’”
Last year, REHAU’s Designing Different research campaign discovered that 60% of homeowners prefer calm and neutral tones with the addition of vibrant accessories to introduce character into their living spaces.
“In search of more tranquil colour inspiration, we looked to the enchanting Icelandic landscape. For Laguna, we were drawn to the bodies of water – each lake and lagoon unique in shape, colour and appeal – nestled within the island’s rugged terrain. While with Atlantico we channelled the Atlantic Ocean’s connectedness. The vast Ocean encompasses Iceland, connecting the island to the rest of the world through its seas, covering a fifth of the earth’s surface.” Scott Williams concluded.
Available in either high-gloss or matt, the RAUVISIO crystal range offers a versatile alternative to real glass without compensating on style or quality. The sheets are 50% lighter and ten times more break-resistant than glass. Able to be cut to size with standard woodworking tools, RAUVISIO can easily be milled or inlaid, resulting in less waste or costly breakages. Offering complete design freedom, there are multiple applications across the home, with thicker sheets used as front panels and utilised in recesses and wall panels.
Attendees will have the opportunity to engage with the REHAU Furniture team at booth R114 from 6-9 March at the NEC in Birmingham. Inspired by the magic of Iceland, Laguna and Atlantico are parts of a subdued colour palette that will accentuate furniture and ornaments in the Scandinavian style.
For further information about surface trends and to view REHAU’s ranges, visit: www.rehau.com/uk-en/interiors. You can also download REHAU’s Designing Different report which outlines changes in consumer preferences here: www.rehau.com/uk-en/designing-different
