Annette Becker will join Duravit AG as vice president global marketing with responsibility for the newly merged division of marketing and commercial product management.

On completing her PhD in business studies, she spent many years working in product management at Bosch, also heading up brand management and the user experience segment. Latterly she was head of global marketing at the fischer group in addition to her role as regional director.

The appointment of Ms. Becker is consistent with Duravit’s realignment: to achieve its strategic goals of satisfying changing customer requirements and focusing on innovations, the designer bathroom manufacturer is restructuring the areas of marketing and product/portfolio management.

“Annette Becker’s profile as a manager for this newly merged division is a perfect match to the realignment of our business,” explained Stephan Tahy, CEO of Duravit AG.

The 50-year-old is delighted with her new role: “Duravit is a brilliant brand that represents both German tradition and iconic design. What could be more exciting than developing customer-oriented innovations to make this brand even more successful?”

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