Steve Breen has been announced as the new managing director for VitrA Bathrooms, UK. He takes over from Levent Giray, who retires at the end of the month after a remarkable 30 years in the position, having first brought the VitrA brand to the UK in 1992.

Breen joins VitrA from his role as general manager for Finning UK and Ireland. He returns to the bathroom industry from an earlier role with Ideal Standard, where he was sales director for three years. Breen brings a wealth of experience from both light and heavy side construction industries, having also grown businesses for Electrolux, AkzoNobel Coatings and SITECH UK.

Giray says, “I’m very proud of what the company has achieved over the last 30 years and grateful to have led a fantastic team. VitrA continues to hold a strong position in the market with an unparalleled product portfolio. With his breadth of industry experience, I have no doubt that Steve will continue to drive the business forward.”

Breen says, “The VitrA business is a strong and enviable one – the team have achieved so much during Levent’s tenure. I look forward to working with everyone in this next chapter for VitrA UK.”