As part of the rapid expansion of its retail network, Ideal Standard and Ideal Bathrooms have entered into a new distribution agreement for its Atelier Collections. First launched in 2021, the award-winning luxury collections were designed with the renowned Italian design company Palomba Serafini Associati.

The relationship between the brands is long-standing, as Ideal Bathrooms already supplies Ideal Standard’s Essentials and Bathroom Collections ranges to customers across the UK. The agreement commences on the 6th of November and means the distributor can provide retailers with a more extensive range of stocked products available for next-day delivery for a faster, more consistent service.

Speaking on the agreement, Adam Evans, retail channel director at Ideal Standard UK, said: “Maintaining the strength of our relationship with retailers is vital to us at Ideal Standard. Our partnership with Ideal Bathrooms supports our existing retail network, while providing an enhanced service and ensuring we can provide a wide range of stock, quickly.”

Will Hickman, sales and marketing director at Ideal Bathrooms, added: “With our continued collaboration with Ideal Standard, we are happy to reaffirm our status as the leading bathroom distributor and stockist of high-quality bathroom products. The addition of the Atelier Collections enables us to offer our customers unparalleled access to the entire Ideal Standard product portfolio, with the added convenience of our increased stock holding and next-day delivery service proposition.

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