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Lakes, best known a UK manufacturers of showering spaces, has launched an innovative new online platform to give its trade and end user customers a personalised showroom experience – without leaving the comfort and safety of their own homes. 

The online showroom concept is a pioneering selling tool for Lakes’ merchant and retail stockists and their installer and homeowner customers. It allows its showering space products to be viewed and favourited so merchant sales and showroom staff can turn them into orders. Accessed through the stockists own website, visitors to Lakes showroom can download joint-branded brochures and ask questions directly to the stockists’ staff via chat and email. 

Earlier this week, Graham became the first merchant to go live with the online showroom on both its trade and consumer websites. Ian Kenny, Marketing Director for Graham said: “In an industry where real innovation can be hard to come by, the Lakes online showroom is a genuinely different proposition, and we’re extremely proud to be the first to adopt it. 

“It’s more than just a campaign or a gimmick for us, it’s a whole new way of working. We haven’t done anything like this before with a supply partner, but it has proved to be a fantastic opportunity not only to work closer with Lakes and to reciprocate their commitment and loyalty to us but also to help deliver something really dynamic and interesting – an industry first!” 

As well as driving product awareness and engagement, Lakes’ virtual showroom collects data which can be shared with merchants and stockists to help them close more sales and upsell complementary products such as taps, showers, grab rails and shower seats.

Mike Tattam, Lakes Sales and Marketing Director adds: “We’re always looking for new and innovative ways to support our customers and help them grow their businesses. The online showroom is an original sales tool developed by MRA Marketing, which has landed at a time when online shopping has surged and access to physical showrooms has been restricted. Our partners are eager to capitalise on the opportunity by offering an enriched virtual shop window so they can engage with potential buyers for sales and showroom staff to turn into orders. The online showroom really delivers that, and we are excited to help our customers sell.” 

MRA Marketing MD Lucia Di Stazio says: “After two years of development our online showroom product has come at just the right time for Lakes’ customers. More people than ever are using the internet for product research to help them make purchasing decisions, and fewer people are willing to travel to merchant showrooms to see products in person. The online shop window attracts visitors and turns browsers into hot leads. It’s a new and exciting era in online selling and Lakes has raised the bar on what manufacturers can do to help their trade partners sell.” 

Lakes Online Showroom is at grahamdirect.co.uk and bathroom-showrooms.co.uk. To find out more and how your business can benefit, call Lakes on 01684 853 870. 

Ideal Standard has appointed Rachel Whittaker as the company’s new Finance Director for the UK & Ireland. 

Rachel has been with Ideal Standard for twelve years, most recently working as Group Commercial Finance Business Partner in Brussels and will take up the new role on 1st July 2020. She takes over the role from David Barber, who was appointed Managing Director for UK & Ireland in April. 

Rachel Whittaker commented: “The last few months have been incredibly challenging for everyone in our sector, but our industry is resilient and will bounce back. I will be supporting Ideal Standard in driving growth throughout its business and its customer base over the next period.”

David Barber, Managing Director Ideal Standard UK, added: “We’re delighted to have Rachel join our UK leadership team and look forward to benefitting from her wide expertise and understanding of how our business, customers and other markets operate.” 

 For more information on Ideal Standard, please visit www.idealstandard.co.uk.

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About Ideal Standard

Ideal Standard International is a leading provider of design driven bathroom solutions. Supplying both to consumer and trade Ideal Standard create bathroom design with functional solutions to ensure the ultimate in style and flair.

As Europe’s leading contemporary brand, Ideal Standard create bathroom designs which integrate functional bathroom solutions with style. Ideal Standard is dedicated to enhancing the total environment of the consumer’s bathroom by combining innovation and beauty for a unique body and mind experience.

Ideal Standard have a raft of award winning designers to include Robin Levien, Mario Bellini, David Chipperfield and Seymour Powell.

Bushboard has launched its Restart Together Club campaign to support kitchen and bathroom retailers in their return to business in the wake of the COVID-19 crisis.

Launching Wednesday 1st July, the initiative enables both existing and prospective suppliers of Bushboard surfaces to quickly and easily apply for new or updated in store displays and marketing support via an exclusive digital resource centre. By having everything available at the click of a mouse, Bushboard aims to help businesses ensure they have access to all they need to optimise their instore displays and ultimately to drive new sales. The resource centre will also host image libraries designed for use on social media and websites as well as new digital brochures for essential contact-free marketing support to retailer’s customers. Retailers will also be able to order or update showroom stands for the brand’s Options, Omega and Nuance ranges including samples at no extra cost, and get a striking full-size worktop display for free.

“With Restart Together Club we’re helping our retailers reopen with up to date showrooms with free fullsize displays from our Options, Omega and Vista ranges and making it really easy to order stands and updates while still prioritising hygiene and public safety,” comments Nick Jones, Leader of UK Residential Kitchen Business Units at Wilsonart. “We have digitised the showroom status-quo with a number of online resources that will help facilitate the contact-free method of operation set to become the norm in the industry going forward. These introductions are safety-focussed but will also help our retailers cater to the increasingly digitally-savvy consumer who will want to research online before choosing to visit a showroom. Retailers can now provide brochures and information as part of a bespoke approach before clients visit their showroom for a one to one appointment.”

To join Restart Together Club and enjoy a whole host of benefits, simply sign up here. The Restart Together Club campaign will run for a limited time only, throughout the summer months.

www.bushboard.co.uk

The ¨Meet the Designer¨ series by bathroom brand VitrA continues with a talk featuring Milan-based American designer Terri Pecora in discussion with the brand’s Design Director, Erdem Akan. The digital talk, hosted on VitrA’s YouTube channel, will be live-streamed tomorrow on Thursday, 2nd July at 7pm GMT+1.

The talk will revolve around Terri’s extensive career, from furniture design and bathroom products to stand design and retail interiors, and reflect on the present and future of the design industry, whilst exploring the designer’s collaboration with VitrA. Celebrating wellness and the joy of spending time in the bathroom, the award winning Plural range was inspired by the heritage of communal bathing spaces and rituals, introducing the bathroom as a social hub where people meet and reconnect with themselves, their close friends and family.

The talk will be moderated by the brand’s Design Director, Erdem Akan, who has overseen VitrA’s design initiatives, projects and conceptualisation since his appointment in 2014. Under his design lead, VitrA has been behind the collaborations with visionary designers including Arik Levy, Claudio Bellini and Sebastian Conran, who have created bathrooms collections that reflect a unique vision and distinctive aesthetic style.

Erdem Akan, Design Director of VitrA, comments: “We are delighted to continue our ‘Meet the Designer’ series with Terri Pecora. It’s essential for us to maintain a constructive, regular dialogue with the creative community to create new methodologies and solutions that respond to the recent evolution of the bathroom rituals in such extraordinary circumstances.¨

VitrA’s ¨Meet the Designer¨ series aims to create a platform for the global exchange of ideas by bringing together internationally renowned design voices. The first two instalments featuring Arik Levy and Terri Pecora will be followed with subsequent talks with Claudio Bellini and other acclaimed designers who have collaborated with the brand in recent years.  

www.vitra.co.uk

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Stephan Patrick Tahy to take over on 1 July 2020.

At its meeting on June 29, 2020 the Supervisory Board of Duravit AG appointed Stephan Patrick Tahy (54) as the new CEO of Duravit AG with effect from July, 1 2020. Mr. Tahy succeeds Prof. Frank Richter, who will leave the company on June 30, 2020.

Mr. Tahy is a former CEO of De’Longhi GmbH Germany and before that he was Vice President and General Manager at Mattel Inc. The father of two was born in Heidelberg, where he studied mathematics, and he holds an MBA from the University of Mannheim.

Stephan Tahy said, “I am pleased at the confidence that has been placed in me to drive the fantastic work of this innovative company forward and to be working with all Duravit employees to shape our common future.”

Gregor Greinert, Chairman of the Supervisory Board of Duravit AG, said, “We are delighted with the appointment of Stephan Tahy, who is a dedicated,  high-caliber successor to Prof. Frank Richter, and who will continue to advance Duravit’s highly successful development. We are really looking forward to working with him. We would like to thank Frank Richter for his outstanding contribution over many successful years.”

www.duravit.co.uk

According to the study “Patient safety – what matters for patients”, the risk of infection with multi-resistant germs is the greatest concern of patients in hospitals.

HEWI has developed products with an antimicrobial effect especially for areas with the highest hygiene requirements. The products offer effective protection against bacterial contamination. Microsilver is used, which has a broad effectiveness against bacteria and fungi. This releases silver ions which inhibit the growth of bacteria and other undesirable germs and thus minimise the risk of infection for humans. 

Within 24 hours, a continuous reduction of undesirable germs on the surface of the products takes place, so that 99.9% of germs are reduced within this period. The integrated antimicrobial protection of HEWI active+ effectively supports hygiene. The microsilver is evenly incorporated into the polyamide during production. The additive is thus firmly attached to the product and is therefore insensitive to UV light and cleaning processes. 

Due to the porous surface of the microsilver, the material used has an excellent depot effect which has a permanent, reliable effect after incorporation into the polyamide. HEWI active+ does not burden the environment or the human organism. The active ingredient is ECO CERT certified and suitable for use in skin care products. 

www.hewi.com

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The Bathroom Manufacturers Association (BMA) has welcomed a letter from Ministers to local councils, calling for more public toilets to be opened. The trade body also warns that a lack of facilities could be a brake on the country’s economic recovery.  

In their letter Simon Clarke MP, Minister for Local Government and Rebecca Pow MP, Minister for the Environment emphasise the need for access to public conveniences now more than ever. “Public hygiene is of the upmost importance, especially during the coronavirus pandemic, and enabling residents to access toilets safely is vital. Handwashing is an important activity to help prevent the spread of the virus.” 

The Ministers also highlight the difficulties that a lack of facilities can cause. “Closed toilets may also impact disproportionately on certain groups who for health reasons rely on access to public toilets to be able to leave their homes. They can also make life difficult for young families and people who work outside.” 

Tom Reynolds, Chief Executive of the BMA welcomed the intervention. “I’m pleased to see Mr Clarke and Ms Pow recognise that importance of public toilets as a vital part of our infrastructure. At the moment there is a shortage of public toilets and handwashing facilities, so it is time for Local and National Government to consider investing in provision. Any other course of action could prevent people from going back town centres or leisure venues, creating a brake on the national recovery.”  

The Ministers’ letter is here 

From the terrace, your gaze sweeps across the mountainside vineyards, olive groves and lemon trees, across the “lower town” of Naples to Vesuvius, the harbour and the Gulf of Naples as far as the island of Capri. In the midst of this unique landscape, on Vormero Hill, Giovanni and Janine have turned their dream home into reality. They bought a ruined 14th century monastery, completely restored it and fitted it out with a stylish mix of modern and a timeless design. For the bathroom and guest WC, the couple chose Kaldewei’s steel enamel bathroom solutions that connect the historical and modern in a very unique way.

Even as a teenager, Giovanni knew that one day he wanted to live with his family, right beside his parents’ home on Vormero Hill. Vormero is the 13th district of Naples and is known as the “upper town”. The houses stand on a green hill and can only be reached by cable car and, in part, only via steep stairs. This is where Giovanni grew up, and this area is still home to three generations of his family. “La famiglia” was also the reason why, after studying and working abroad, he returned to Italy. He and his wife Janine, whom he met on a trip to Rio de Janeiro, began with renting a small house next door to his parents’ home. When the hunt for a suitable property, for his own growing family produced no results, he decided to buy a ruined monastery nearby and rebuild it as a family home.

Special challenges: preservation order and logistics

After thoroughly checking the terms of the preservation order and establishing that the monastery had indeed been used as a residential property in the past, Janine and Giovanni started turning their dream into a reality. The restoration of this ancient building presented the young couple with many challenges. The strict provisions of the preservation order, for instance, specified that the same materials used to build the monastery around 700 years ago, such as chalk and regional sandstone, also had to be used for the restoration – no cement was used at all. In addition, the hilltop location, surrounded by vineyards, called for some special logistical solutions. 150 steps had to be scaled when transporting the required building materials and products. As a result,  hroughout the entire construction period of 15 months one person was solely employed to constantly drive up and down the hill with a tracked vehicle.

Giovanni gave up his job and devoted himself to managing the building site for a year. To help them implement their ideas, the couple called in the architect Antonio Gravagnuolo, who specialises in listed projects, and the German interior designer Stephan Poeppelmann. Together, they created a unique house that skilfully blends the past and the present.

Interior concept creates link between traditional and modern “We wanted to retain the character of the ruined monastery. That’s why it was particularly important for us to use traditional materials as much as possible both for the building and the internal estoration and to work with suppliers from the local region,” Janine says. The interior planning corresponded with those wishes: restrained and respectful of the ruin’s history – but at the same time incredibly brave. Talking about the concept, designer Stephan Poeppelmann says: “In keeping with the building’s past life as a monastery which was now to be restored as a home and be a part of the landscape, we didn’t remove corners and niches in existing walls, for example, but used them as spaces to integrate shelves or seating. The colours are restrained and are reminiscent of the vineyard landscape. The main colours are a delicate pastel green and warm shades of brown.” Ancient floor tiles which were salvaged, undamaged during the building work were also used in the interior design concept, as were lots of little apothecary bottles made of coloured glass, some of which have been integrated into the walls, or serve as decorative elements and vases around the house.

Kaldewei bathroom solutions: perfect match between product and room design “Today’s bathroom is a multi-purpose space with the highest standards of design. The harmonious fusion of architecture, design, functionality and perfect light produce the optimum solution in the bathroom,” says Stephan Poeppelmann, describing the design approach for the bathroom. In fitting out the spacious bathroom, the designer was inspired by the former monastery’s distinctive vaulting. “Naturally, we were impressed by Kaldewei’s natural and classical yet modern shapes. Since we had a round-arched ceiling in the bathroom, we wanted to pick up on that shape with the bath and the washbasin. That’s why we decided on the Centro countertop washbasin, whose interior echoes the rounded shape, and the Meisterstück Classic Duo Oval bath,” says Janine, explaining the decision behind their choice. With its seamless panelling, the bath, made of elegant Kaldewei steel enamel, is the classic archetype of the freestanding bath. The Centro countertop washbasin with its spacious surround designed by Anke Salomon, also exudes a sense of purity and simple elegance.

The Kaldewei trinity in the bathroom is completed with the floor-level Scona shower in a restrained Pearl Grey matt. This shower surface fits harmoniously into the colourfully tiled floor, while the round, centrally-positioned waste cover made of steel enamel also picks up on the round-arch shape. The space-saving wall-hung Cono washbasin works well in the guest WC. The characteristic design element of this rectangular washbasin is the square waste cover which is also enamelled. “With the Kaldewei steel enamel bathroom solutions we have created a Perfect Match between product and room architecture,” says Stephan Pöppelmann.

www.kaldewei.co.uk

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Ideal Standard has upgraded its entire range of thermostatic exposed shower valves with a slimmer, more compact body than ever before. Providing the perfect balance between style and functionality, the Ceratherm T range has been designed to complement any modern bathroom, while guaranteeing the perfect shower experience, day after day.

Developed by Ideal Standard’s in-house engineers, the Ceratherm T range features the hidden brilliance of a new, smaller thermostatic cartridge, the FirmaFlow® Therm, allowing for a streamlined appearance with no compromise on performance. The result is a slim, elegant and modern shower mixer that performs beautifully, while offering unrivalled levels of durability, safety and sustainability.

With buttons and controls that blend seamlessly into the Ceratherm T’s body, the water flow and temperature can be adjusted easily. Users can also pre-set their desired levels for optimum comfort and if pressure is lost, the cartridge rapidly shuts down the flow of hot or cold water, preventing burns and unwanted shocks. 

To ensure the highest level of safety for all users, all models also feature Cool Body technology as standard. Cool Body works like a protective shield: inside the thermostat, the hot water flow is surrounded by cold running water to ensure the controls and body remain cool to the touch at all times, providing extra peace of mind.

Ceratherm T’s integrated controls also reduce water and energy wastage, with the FirmaFlow® Therm ensuring target temperatures are reached far quicker, while an eco-setting limits flow by half, without affecting performance. Thanks to the temperature being pre-set and the thermostatic mechanism keeping flow constant throughout, not even one drop of water is wasted.

Having first invented the ceramic disc cartridge more than 50 years ago, revolutionising the bathroom experience, Ideal Standard has now built on this expertise and its R&D capabilities with the introduction of the thermostatic cartridge, FirmaFlow® Therm. The integral cartridge provides unrivalled efficiency, even in high-traffic areas.

The range includes a variety of models, all offering a choice of mixer options and accessories – including Ideal Standard’s Idealrain, Evo and Evo Jet handsprays, which come with three spray modes for an invigorating, comforting or relaxing shower experience.  Evo has an aerated spray mode, ensuring a softer shower experience without compromising on power, while Evo Jet features Ideal Standard’s unique Drop Jet function, creating larger, softer droplets for added luxury. And with the Navigo push button located on the handspray, switching between modes couldn’t be easier.

Ceratherm T can also form part of increasingly popular diverter mixer showers, featuring a head shower and hand shower with a moveable wall bracket for added versatility. The adjustable bracket means existing holes can be covered during installation, while the sleek form conceals fixtures for a seamless finish, making the collection perfect for renovation projects.

Ashley Smith, Brassware Product Manager at Ideal Standard, said: “With the new Ceratherm T range, we’ve been able to completely redesign the external look and feel of our showers in keeping with current bathroom trends, while applying our longstanding fittings expertise to the interior in the form of our clever FirmaFlow® Therm cartridge. Having refined our technology over decades, we’re now offering the most advanced collection yet, which not only delivers in terms of aesthetics and user experience, but is guaranteed to stand the test of time, too.”

For more information, visit www.idealspec.co.uk

HEWI’s modular washbasin system is fully customisable. The unique concept allows the integration of a grab rail and a modular storage system directly by the vanity unit.

The washbasin system offers safety and ensure that all bathroom utensils are always located within easy reach. HEWI’s modular washbasin system is fully customisable, easy to extend, and the additions are just as easy to remove.

Side trolley

The side trolley offers flexible storage space. It can conveniently be pushed to wherever it is needed. As a design statement, it not only looks good in the bathroom but is also a flexible storage solution for living areas. The storage shelves are generously dimensioned. The side trolley is equipped with braked castors for additional safety. The side trolley is available with a powder-coated finish in high gloss white or matt black with sophisticated chrome elements.

HEWI | Home

Feeling safe and comfortable in your own home is becoming increasingly important. Customisable solutions, precisely tailor-made to meet everyone’s individual needs, authentic materials and a timeless, reduced product design are becoming increasingly important in bathroom design and furnishing.

HEWI system solutions offer safety and additional support. Together with their outstanding design, this creates a feel-good ambience that is a unique combination of functionality, comfort and aesthetics.

www.hewi.com

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