The British Institute of Kitchen, Bedroom & Bathroom Installation (BiKBBI) is delighted to confirm that it will be continuing its sponsorship of Charlton Athletic Women’s Football Club for the 2020/21 season, which will coincide with the launch of a new digital strategy for the Women’s Championship side.
BiKBBI’s sponsorship of Charlton Athletic Women begun in 2018 and despite the challenges faced by many businesses this year, the government sanctioned organisation is keen to maintain its support for both the club and women’s football in general.
Speaking on behalf of the organisation, CEO Damian Walters said: “The continued synergy between the male dominated sport and vocational careers remain apparent. Both the world of football and home improvement / construction would benefit enormously from a more gender balanced representation.”
Damian added: “Now is not the time to withdraw support. In fact, this is the time to get behind it more than ever. Charlton Athletic Women need local businesses and supporters to get behind this club and to support its reach into the community and thousands of children. Girls should be encouraged to play football and with our partnership they’ll also be made aware of the opportunities that exist within the home improvement industry – including the Fitted Interiors Apprenticeship we champion.”
Charlton Athletic Women’s General Manager Steve Adamson commented by saying: “BiKBBI’s continued sponsorship of Charlton Athletic Women’s Football Club is very much applauded. Football has a real job to readjust post-COVID and it is this type of support that helps us to survive. But we need more support and we invite other businesses to follow suit and get involved.”
Part of BiKBBI’s sponsorship with Charlton Women’s Football Club will be to launch a new digital strategy to include a brand new mobile responsive website, that will form a home for the wider digital plan and to further reach out into the community. Further details for this will be announced soon. Charlton Athletic Women are looking for sponsors and partners to help support them throughout the 2020/21 season and beyond. If you are interested, especially in being part of the new website launch, please email Commercial@CAWFC.com.