Ideal Standard has strengthened its long-standing relationship with Island Bathrooms, with the launch of a new dedicated retail area within the stockist’s Salisbury store.

The space is a flagship showroom for Ideal Standard in the area, with Island Bathrooms now set to offer Ideal Standard’s premium Atelier Collections – a range of expertly designed bathroom products from renowned Italian design studio, Palombi Serafini + Associati (PS+A).

The collaboration further solidifies a 25-year relationship between Ideal Standard and Island Bathrooms, with the new 47m² dedicated retail area having opened on 26^th July 2022.

Formed more than 40 years ago, family-run Island Bathrooms is one of the largest bathroom showrooms in the South West of England, and has locations across Bournemouth, Wiltshire and Salisbury. To celebrate the launch of its new Atelier retail area, Island Bathrooms also organised a grand opening event at its showroom in Churchfields Industrial Estate. The event provided customers with a first chance to view the products in person, while also enjoying refreshments and entertainment provided by a local jazz duo.

The new retail space has been curated by Ideal Standard’s chief design officer and PS+A co-founder, Roberto Palomba, working closely with Island Bathrooms to give customers a stunning space in which to view the products.

Launched in 2021, the Atelier Collections are inspired by Ideal Standard’s rich design heritage combining aesthetics and design philosophies of the past with modern aesthetics and technology. The result is an exciting collection of new statement pieces for the contemporary bathroom, including an exclusive range of ceramics, brassware and furniture, from the clean, pure lines of the Linda-X range, to the statuesque Tipo-Z basin and the geometrically inspired Conca collections.

The bold designs of the Atelier Collections work in harmony with pieces from across Ideal Standard’s ranges through the Singular™ philosophy – an innovative approach to specification, enabling customers, designers, and specifiers to easily combine products from across the manufacturer’s offering to create unique designs for their space.

Speaking on the new flagship showroom, Adam Evans, Channel Director (Retail) at Ideal Standard UK, said: “For over 25 years, we’ve been working closely with Island Bathrooms to provide the highest quality in bathroom products. It’s a pleasure to continue strengthening our partnership, through the launch of a new dedicated retail space for our premier Atelier Collections.

“The showroom is a fantastic space, showcasing some incredible Ideal Standard products and providing an immersive experience for customers.”

David Lees-Bell, Director at Island Bathrooms, added: “We have a great relationship with Ideal Standard and this latest development is a testament to the strength of that partnership. By becoming a flagship Atelier Collection showroom, we can continue to work closely with Ideal Standard and provide the best possible experience for our customers.”

For more information on the new flagship Ideal Standard showroom at Island Bathrooms, visit: https://www.islandbathrooms.co.uk/blog/ideal-standard-atelier-launch-event

Ideal Standard has been recognised by the international Red Dot Awards for Product Design 2022 collecting four awards, for three ranges in Ideal Standard’s Atelier Collections and the new Ceraplan iX mixer.

The first of these products, Joy Neo, is Ideal Standard’s most recent addition to Atelier Collections – a classic yet contemporary range of taps. Available in two different finishes, a variety of models and two handle styles, Joy Neo encourages creative expression.

Next to be recognised by the judges was the Linda-X collection – a timeless and elegant range of basins, vessels and a bathtub, celebrating the iconic Linda collection first launched in 1977.  The fine, curved lines of the Linda-X range are achieved with Diamatec®, an innovative material that pushes the boundaries of ceramics to offer thin, yet extremely strong and durable pieces.

The Atelier Collections striking Tipo-Z basin was the third product to be awarded. Carefully sculpted as a single, fluent piece of fine ceramic, this unique washbasin features a monolithic silhouette and smooth flowing surfaces, making it an elegant standout feature in any bathroom.

All three collections have been designed in partnership with Italian design studio Palomba Serafini Associati.

Ideal Standard’s innovative hybrid basin mixers, Ceraplan iX, also won an award – taking the total to four. The tap’s advanced technology combines the flexibility and control of a single lever basin mixer with the hygiene and water-saving benefits of a touchless tap. Specifically designed to bring no-touch technology to residential homes and the hospitality sector, the Ceraplan iX collection achieves a beautiful balance of innovative technology and stylish design, answering the needs of modern life. The new range was exclusively showcased at this year’s Salone del Mobile in Milan and will launch later in 2022.

Jan-Peter Tewes, Joint-CEO at Ideal Standard, said: “We are delighted that Ideal Standard’s design excellence has once again been recognised by Red Dot. Our Atelier Collections, in particular, are aimed at fostering the process of creation by bringing together high-performance technology and innovative design to enable the realisation of timeless projects.

“It’s an honour that our products impressed such esteemed judges and to win four awards is an exceptional achievement.”

https://www.idealstandard.co.uk/products/highlights/atelier