Wilsonart UK, manufacturer and distributor of high-pressure laminate surfaces, has appointed Dionne Starr as its new Sales Development Manager, as the business looks to enhance the support on offer to its network of kitchen and bathroom retailers.

With a background in customer service and account management, Dionne will lead a sales development team of six, which will be responsible for cementing the Wilsonart brands’ status as the top choices for bathroom retailers nationwide.

From support with merchandising and sales strategies, to ensuring retailers have the samples, displays and stock to meet evolving customer demand, Dionne and her team will also be on hand to respond to all manner of incoming enquiries relating to Wilsonart, with an initial focus on its Bushboard brand.

Prior to joining Wilsonart, Dionne’s most recent role saw her manage a team of account managers for a major international packaging supplier, where she was responsible for overseeing the interaction between the brand and its clients, as well as forecasting business performance. This followed 20 years’ customer service experience in the health and wellbeing sector.

On her appointment, Dionne said: “The network of retailers we work with is a true extension of our brands and one of our greatest assets, so I’m looking forward to working closely with them in order to enhance their product knowledge and capacity to offer first-rate products and services to their customers. With a number of new products in the pipeline, this is an exciting time for our business and the product category as a whole.”

Dionne’s appointment coincides with the extension of Bushboard’s award-winning wall panelling system, Nuance, to reflect changing interior trends and meet demand for natural looking bathroom wall solutions without the need for complex tiling. The updated collection includes 11 new, easy to install options which are inspired by natural materials, geometric shapes and tile effect layouts.

Dionne continued: “As a team, one of our main goals is creating a culture where retailers feel confident in approaching us for support across a variety of requirements so we can act as a true extension of their team. By working in this way, we hope to ensure installers and homeowners alike can really benefit from the wealth of options and extensive knowledge available.”

Saverio Mazzalupi, Marketing Director at Wilsonart, added: “Supporting our retailers has always been a key strategic focus for our business and Dionne, leading our Sales Development Team, will be instrumental to further improving the way we serve the market. We’re delighted to have her on board.”

For more information about Wilsonart UK and the complete spectrum of bathroom surfaces available, or to order a sample, visit www.wilsonart.co.uk.

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