VitrA has chosen Fix Radio, a station dedicated to building, plumbing and electrical trades, to promote its innovative V-Box thermostatic shower valve installation system.

The on-air advertising campaign, which has been running since late autumn, highlights the easy installation benefits of the V-Box system.

“We knew that Fix Radio was a great way to reach our target customers”, commented Margaret Talbot, VitrA marketing manager for the UK and Europe.  

“Consumers like the sleek, uncluttered look of a concealed shower, especially now that minimalist walk-in shower enclosures are so popular. V-Box makes installing a concealed shower fast and simple. Using a radio station dedicated to trades allowed us to get our message across quickly and effectively,”

Box offers complete flexibility to fit any bathroom design. It enables three water outlets (bath, hand shower and showerhead) and can be used with a range of square or built-in round mixers. For 3-way showers (bath spout, hand shower and showerhead), select a 1-way thermostatic shower mixer and 3-way diverter. V-Box can be trimmed to fit a 77mm wall depth standard in the UK and is compatible with VitrA’s thermostatic shower mixers.