As part of this year’s London Design Festival, VitrA London has invited creative design consultancy, 2LG Studio, to deliver a playful installation in its Clerkenwell showroom – aptly named “Playscape”.
Inspired by sci-fi films and the works of French interior designer Andrée Putman, the installation by Jordan Cluroe and Russell Whitehead – the creative duo behind 2LG studio – combines the organic shapes of VitrA’s Istanbul bathroom collection with a checkboard design made up of curated tiles from the brand. With a captivating monochromatic structure reminiscent of a playground slide, the centrepiece is set to highlight the limitless potential for creativity in the bathroom space while offering a glimpse into a futuristic world.

“Playscape has been designed to re-imagine the way we experience our bathrooms,” says Cluroe, “as if a spacecraft has landed in the VitrA showroom from the not-too-distant future.”

“Bold, boundary-pushing and aspirational, our design speaks of futures past and takes us into new territory, showcasing the elegant organic shapes of the Istanbul collection – contrasted with the graphic impact of monochromatic tiling,” Whitehead adds.

Comprising basins, toilets, taps and showers, the Istanbul collection by British designer Ross Lovegrove celebrates the rich cultural and architectural heritage of its namesake city where East meets West and where VitrA was founded.

VitrA Showroom Sci-fi Playscape

Established in 2014 by Cluroe and Whitehead, 2LG Studio is a design practice based in South East London. Originally trained in theatre, Cluroe and Whitehead work primarily in residential interiors but have also created products across lighting, print, furniture and objects. Their first book, Making Living Lovely – Free Your Home with Creative Design, was published in 2020 by Thames and Hudson. The duo have also appeared on the revived series of the cult British interior design show, Changing Rooms, on Channel 4 in 2021 and 2022.

To coincide with “Playscape”, VitrA London will run a series of free virtual reality (VR) experience sessions on Thursday 21 September 2023 (10:00 – 15:00).  The brand’s Virtual Worlds software transfers bathroom designs into 4-D, enabling individuals to experience them on a whole new level. At each session, the user will be given a VR headset to explore a fully immersive virtual bathroom space; from turning on a virtual tap to interacting with the latest bathroom collections from VitrA – including those featured in the “Playscape” installation.

Celebrating the start of this year’s London Design Festival, VitrA London will host “Party at Playscape”, an evening event on Tuesday 19 September 2023. Limited tickets, A&D only, RSVP essential.
“Playscape” will be on display at the VitrA London showroom from 18–22 September 2023 (09:00 – 17:00). Free to attend, click here for more details.
Address: VitrA London, 64 Turnmill Street, London EC1M 5RR.
To browse VitrA’s latest collections, visit

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