Bathroom manufacturer VitrA made its return to Kbb Birmingham 2024 this week and used the event to showcase its sanitaryware, brassware and bathroom furniture designs.

Vitra’s diverse portfolio includes popular lines like Sento, Valarte, and Root ranges, along with VitrA tiles and a host of new launches. A contemporary new addition is the M-Line range of furniture and washbasins. Drawing inspiration from urban aesthetics, the simple designs integrate various forms, colours, and sizes to create versatile bathroom spaces.

M-Line Collection

The M-Line Collection offers two styles: M-Line Edge and M-Line Pure. M-Line Edge features distinctive detailing and includes washbasin, tall, and mirror cabinets in walnut, black oak, and light oak finishes. Its mirrored cabinets include built-in sensor lights and storage options.

M-Line Pure is available in gloss white, matt light grey, and matt graphic. Embodying a relaxed design approach, the range comprises washbasin cabinets and tall cabinets and is available in white ceramic high gloss. A choice of sizes and configurations means there is something for everyone, whether traditional, natural or contemporary.

VitrA 100% Recycled Washbasin kbb 2024

Recycled washbasin

VitrA also revealed the world’s first 100% recycled ceramic washbasin. Manufactured from 100% recycled materials, the basins deliver a timely solution for briefs where sustainability is a key driver. Available in five different shapes, each has soft, curved edges in a matt clay beige finish to suit both commercial and residential spaces.

Suit Tap Collection

VitrA’s Suit Tap Collection offers bathroom fixtures in an exquisite colour palette designed to harmonize with any aesthetic. Taps and thermostatic showers are available with a side or top handle in chrome, glossy black, soft gold, and soft copper.

ViBox & frames

Designed with the installer in mind, VitrA’s V-Box and a new range of frames are easy-to-install behind-the-wall solutions. Simpler, smarter and flexible, V-Box is the ultimate concealed solution for built-in shower mixers. VitrA’s versatile frames and concealed cisterns make installing wall-hung and back-to-wall WCs simpler.

VitrA Tiles

VitrA Tiles showcased its latest products, colors, and trends in a dedicated space, offering a comprehensive ‘total-solution’ response.

Prior to the event, Steve Breen, managing director at VitrA, said: “We can’t wait for this year’s show, as we’ve got an amazing story to tell in terms of our new products and how we are working closer than ever with our independent retailers. Our stand has something for everyone. In addition to discovering our latest product launches, visitors can explore a wide number of roomsets, with a huge range of products expertly curated to meet a wide range of design choices. We also have an area dedicated to the more specific needs of the installer and housebuilder.”

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