VitrA is bringing the immersive art installation ‘Colour Rush’ to Clerkenwell Design Week as part of the global bathroom brand’s year-long cultural programme around the theme of colour.
“We’re delighted to be part of Clerkenwell Design Week in 2022, alongside some of the best names from the creative industry,” says Margaret Talbot, VitrA Regional Marketing Manager Europe and UK.
“The 2022 Festival marks a double celebration for VitrA as it’s also the first birthday of our VitrA London hub located in the heart of the design district. We’re delighted to welcome the A&D community and beyond to experience engaging talks and events and see our latest products showcased in an inspiring space alongside the latest technology for specifiers.”
Margaret adds, “Colour is central to our cultural programme in 2022, with a stellar line-up of commentators, experts and practitioners joining us to explore all things colour. Watch this space!”
The VitrA London showroom is situated in Clerkenwell’s award-winning Turnmill Building by Piercy & Co, with showroom interior by TP Bennett. As part of this year’s festival, VitrA has commissioned internationally acclaimed artist Lothar Götz to create the site-specific installation Colour Rush. A reflection on the act of seeing itself, the artwork is experienced from inside and outside, subtly shifting perceptions of space, colour and objects as the light changes over time.
“The shapes in Colour Rush are about connecting what’s already there; the geometries created by our own eyes when we look at buildings and spaces. Like a three-dimensional painting, the artwork creates abstract space,” says Götz.
Influenced by spatial experiences tempered by coloured light including Moroccan bathrooms, King Ludwig II’s Oriental eyrie at Schloß Schachen in Bavaria and Baroque ecclesiastical architecture, the VitrA art commission incorporates themes of colour, geometry, perspective and thresholds. Externally it responds to the architecture of the Turnmill building. Internally it interacts with VitrA’s displays, colouring bathroom products and tiles as well as the spatial experience so we see everything in a new light.
Tuesday: Colour + Me event
In the event Colour + Me on Tuesday 24 May (6pm), VitrA London brings together a group of industry experts to discuss the psychology of colour in design and art. Featuring Götz, Rhonda Drakeford of Studio Rhonda and Darkroom, and VitrA Design Director Erdem Akan in conversation, the event is moderated by colour expert and trend forecaster Jane Boddy.
Wednesday: Virtual Reality
On Wednesday 25 May (10am – 5pm) VitrA London is partnering with Virtual Worlds to host a series of drop-in virtual reality experiences, with visitors invited to explore immersive bathroom spaces using VitrA’s 4D theatre.
Thursday: Drinks reception
To mark the final day of Clerkenwell Design Week (Thursday 26 May) an evening drinks reception will be hosted in the showroom from 6pm.
RSVP to all events via this link.