Cyncly, a software and content solutions provider, has won the Innovative Product of the Year Award for Virtual Worlds at the prestigious Ireland Bathroom Trade Awards 2024.

Cyncly was a shortlisted finalist in two categories in these important industry awards, with its market-leading and innovative Virtual Worlds design software – Innovative Product of the Year and Supplier of the Year.

The winners were announced at a glamorous black-tie gala event at the iconic Titanic Belfast, with Cyncly proudly coming away with the award of Innovative Product of the Year Award 2024.

Virtual Worlds is design, visualisation, quoting, and invoicing software that enables retailers and designers to offer smooth customer service and a fully immersive buying experience. A pioneer of the bathroom industry with its 4D technology-led solutions, Virtual Worlds also features an extensive manufacturer catalogue offering to make the process of designing bathrooms seamless and immersive.

Providing retailers with innovative software that makes their designs come to life is only part of the Virtual Worlds story – empowering retailers with the technology that enables them to sell more products at a higher margin is at the heart of the business. In an industry that has a standard conversion rate of around 60%, 4D Theatre retailers in Ireland are claiming conversion rates upwards of 85% and some above 95%.

The system’s success lies in its ability to provide informed decision making where the customer can immediately understand the scale and feel of their proposed new room based on the options presented. Customer service and support are of the highest priority for the Virtual Worlds team as well, from initial set-up on the system to ongoing training and day-to-day support.

Receiving the award, Ben Roberts, Director for Enterprise Accounts at Cyncly, said: “Ireland is an extremely important market for Virtual Worlds and this award is recognition of the hard work from the whole Cyncly team to bring the CAD tools and solutions to our Irish customers.”

About Cyncly   

Cyncly transforms the way customisable products and spaces are imagined, designed, sold, managed and made. Through its intuitive end-to-end software solutions, Cyncly connects professional designers, retailers and manufacturers to integrated management tools and the world’s largest catalogue content hub. Cyncly solutions serve over 70,000 customers globally, helping to simplify communication, reduce errors, grow sales, increase efficiency and drive innovation—and help make spaces amazing, every step of the way.   

For more information, please visit   

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