Bathroom brand Villeroy & Boch has completed a structural reorganisation of its management board responsibilities, effective August 1, 2024.

The move follows the acquisition of all operating companies of Ideal Standard earlier in the year. The existing Bathroom & Wellness division will merge with Ideal Standard into three functional areas: Operations, Sales and Marketing/R&D/Product Management.

Operations will be assigned to Georg Lörz, who takes the newly created position of chief operations officer; Bathroom & Wellness (COO B&W) Purchasing and ESG will also fall under the remit of Lörz.

Ideal Standard’s current managing director, Jan Peter Tewes, will become executive vice president of sales of Bath & Wellness. He will be joined by the executive vice president of marketing/R&D/product management, this position is yet to be confirmed.

Both positions are established below the management board and will report to Gabi Schupp, the chairwoman of the management board (CEO).

Villeroy & Boch was founded in 1748 and is located in Mettlach/Germany. Villeroy & Boch is represented in 125 countries, and its products are sold in the bathroom & wellness and dining & lifestyle divisions.