Villeroy & Boch has confirmed a new partnership with Bathstore within the UK following the recent refurbishment of their flagship Guildford store. During this trial period within their new concept store, there will be a very limited assortment of Villeroy & Boch washbasins, pans and baths.  

The Bathstore Lyla range has been put together in conjunction with a distribution partner to compliment a strategy of up to date design trends and colour matching products within the bathroom due to the ever-changing market design trends.

We would like to thank the relevant parties for their input surrounding this new strategy but at the same time would like to reiterate our stance and continued support for our exclusive showroom partners. Villeroy & Boch are heavily focused on developing market-leading products and working with our specialist network of retail partners to develop sustained growth within the UK bathroom sector. 

We believe that this latest initiative will not only improve our overall visibility to the consumer but will help Villeroy & Boch to continue to be the most recognisable and desirable brand in the bathroom market.