In the ever-evolving world of interior design, the bathroom has taken on the role of a sanctuary – a place of rejuvenation, relaxation, and self-expression. As we step into 2024, we’re witnessing exciting shifts in bathroom design catering to various needs and lifestyles.

Ruth Foster, Victoria Plum’s interior design expert, offers valuable insight into the most prominent trends that we will see shaping the bathroom landscape in the upcoming year:

Sustainable spa bathroom fixtures

Conscious choices are redefining luxury, creating havens that embody opulence alongside a commitment to environmental mindfulness.

Machine-Grade Stainless Steel makes for an eco-friendly material choice for tapware and showers. This is due to its high durability, recyclability, and low energy consumption during production, minimising waste and reducing its carbon footprint.

Making use of reclaimed wood is both environmentally friendly and striking in appearance. Incorporating air-purifying plants will help to foster a healthy, rejuvenating atmosphere, which in turn emphasises the spa-like experience.

Luxurious relaxation with smart technology

In 2024, we’re seeing an integration of smart fixtures and devices that enhance convenience, energy, efficiency, and overall hygiene.

Smart mirrors with integrated displays and interactive features provide personalised lighting and virtual assistance, seamlessly combining technology with sophistication.

Smart taps with motion sensors allow for precise water flow management and conservation, while smart light bulbs create a serene atmosphere with customisable lighting and energy efficiency.

Organic materials and textures

Natural elements such as textural stone, wood, and terracotta are gaining prominence, infusing spaces with a sense of warmth and serenity.

These materials not only add a tactile dimension to the bathroom but also evoke a connection to the outdoors. With a focus on sustainable and biophilic design, the integration of organic textures promotes a harmonious balance between modernity and nature.

Victoria Plum Design Trends 2024

Artistic tiling

From intricately designed mosaic tiles to bold geometric patterns in lively colours, this trend embraces a diverse range of tiling styles. Moroccan-inspired zellige tiles bring a vibrant, hand-crafted quality, while fluted tiles offer a striking and versatile backdrop.

Terrazzo tiles add a contemporary touch with their speckled, textured surfaces, while delicately embossed tiles create a unique and detailed feature. Picking the right tile for your bathroom can transform the space into a stunning gallery of personalised artistic expression.

Quiet luxury

This look focuses on investing in minimalist pieces of the highest quality with timeless appeal. It advocates for a seamless fusion of understated design with luxurious materials, cultivating a calming yet indulgent space.

Sleek, high-quality fixtures, such as antique bronze tapware or slipper baths, exude an air of refined simplicity. The use of soft, neutral shades and subtle textures, coupled with ambient lighting, further enhances the sense of understated luxury.

Victoria Plum Design Trends 2024

Pleated, Rounded & Shell-Like Shapes

These elements are of a whimsical elegance, and they infuse spaces with playfulness and grace. Pleated accents can be incorporated into the bathroom through beautifully designed radiators and window treatments, adding texture and refinement. Curved vanity units and rounded, freestanding baths evoke a sense of fluidity throughout the bathroom’s design.

Shell-inspired mosaic tiles, lighting fixtures, or decorative accessories echo a coastal charm, bringing the serenity of the ocean indoors.


Unique glasswork introduces an ethereal and bespoke dimension to living spaces, infusing them with a delicate yet striking appearance. Incorporating hand-blown glass pendant lighting adds an element of artisanal sophistication and creates a beautiful focal point.

Textured or stained-glass accents in windows, vanity units, or countertop basins casts a mesmerising play of light and colour within a space. Utilising custom-designed glass screens nurtures a sense of openness and luminosity, enhancing the perception of space.

By embracing these trends, individuals can transform their bathrooms into havens of comfort and serenity, creating a space that aligns with their unique tastes and lifestyle preferences. 

For more bathroom tips and inspiration visit: