Ideal Standard has strengthened its relationship with UK Bathroom Warehouse, following the launch of two new dedicated retail areas within the stockist’s Wallingford and Oxford stores.

The partnership will see UK Bathroom Warehouse become a flagship showroom for Ideal Standard, one of only a handful of locations in the UK to host Ideal Standard’s premium Atelier Collections – a range of expertly designed bathroom products from renowned Italian design studio, Palombi Serafini + Associati (PS+A).

To celebrate the new spaces, UK Bathroom Warehouse will host a launch event on 23rd November 2022 at its Oxford showroom. The event will provide the opportunity for architects, designers and consumers to experience the new design-led products first hand.

Launched in 2021, the Atelier Collections are inspired by Ideal Standard’s rich design heritage, combining aesthetics and design philosophies of the past with modern aesthetics and technology. The result is an exciting collection of new statement pieces for the contemporary bathroom, including an exclusive range of ceramics, brassware and furniture – from the clean, pure lines of the Linda-X range, to the statuesque Tipo-Z basin and the geometrically inspired Conca collections.

The bold designs of the Atelier Collections work in harmony with pieces from across Ideal Standard’s ranges through the Singular™ philosophy – an innovative approach to specification, enabling customers, designers, and specifiers to easily combine products from across the manufacturer’s offering to create unique designs for their space.

Speaking on the new flagship showroom, Adam Evans, channel director (Retail) at Ideal Standard UK, said: “We’ve worked closely with UK Bathroom Warehouse to provide customers with the highest quality in bathroom products for the past four years, and the launch of these new flagship showrooms is an extension and strengthening of that partnership.

“We’re looking forward to joining UK Bathroom Warehouse in welcoming architects, designers and consumers to the launch event in Oxford and providing the chance for guests to immersive themselves in our design-led ranges.”

Steve Freeland, showroom director, at UK Bathroom Warehouse, added: “We’ve developed a great relationship with Ideal Standard since we began working with them and this launch event for the Atelier Collections showcases that partnership perfectly.

“It’s a great opportunity for guests to visit the Oxford showroom on the 23rd November and get their hands on the fantastic new pieces in the Atelier Collections as we continue to work with Ideal Standard to give our customers the best possible options.”

The launch event will take place on the 23rd November 2022, between 4.00pm and 8.00pm at the UK Bathroom Warehouse Showroom, 18 Pony Rd, Oxford OX4 2RD.

To register for the event please email: af@ukbathroomwarehouse.com

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