The Hoxton has announced plans to add five more properties to its European portfolio, with hotels set to open in Barcelona, Berlin, Brussels, Shepherd’s Bush (London) and Vienna over the course of 2022 and 2023.
The openings follow the recent launch of The Hoxton’s 10th hotel in Rome, which debuted earlier this month. As part of the expansion, The Hoxton’s co-working brand, Working From_, will also premiere its first mainland Europe location, bringing a new offering to Brussels.
“It’s been an incredibly difficult time for everyone, especially those in hospitality, and for all of those who, like us, love to travel and discover new places. Community has never felt more important, and we look forward to sharing Hoxton with more people in some of our favourite cities in Europe,” says founder and CEO Sharan Pasricha. “Our exciting plans for the next few years reflect our optimism for the bounce-back of travel and commitment to the industry we love. We can’t wait to expand our portfolio and open our doors in these great cities, ready for when city breaks and international travel is back and thriving.”
The Hoxton, Barcelona | Spring 2022
The brand’s new 240-room hotel in Barcelona fill feature a ground-floor restaurant, bar and terrace; a shaded rooftop taqueria and pool; an events space in the basement hosting local cultural programming; and The Apartment, a multi-functional meeting and events space. Among the guestrooms, all designed by Ennismore Design Studio, will be a new ‘Homey’ category, in which larger rooms will have their own lounge space and kitchenette. The property will be located in the Poblenou neighbourhood, a traditionally Catalan barrio now dotted with craft breweries, concept stores, design schools and markets. As for the city’s main sights, guests will be just 20 minutes from Sagrada Familia and the beach.
The Hoxton, Berlin | Summer 2022
The Hoxton, Berlin will be situated in Charlottenburg in West Berlin, close to the Kurfürstendamm shopping area. Occupying a former hotel, which Ennismore Design Studio will be transforming with inspiration from the neighbourhood and local scene, the property will comprise 239 rooms in varying sizes; an open lobby, bar and restaurant; and The Apartment meeting and events space.
The Hoxton, Brussels | Summer 2022
Housed in a brutalist-style tower building and the former European headquarters of IBM, the brand’s Brussels opening will feature 198 70s-style rooms; a double-height lobby, bar and restaurant; a rooftop bar/terrace; and The Apartment – all designed by Ennismore Design Studio. Arriving just north of the city centre, close to the Botanical Garden and the Northern Business District, and within walking distance of Grand Place, the hotel will also be home to Working From_, which currently has locations in Southwark (London) and Chicago. In Brussels, it will occupy five floors of the building, with open desks, studios, breakout spaces and communal pantries on each floor.
The Hoxton, Shepherd’s Bush | Winter 2022
The Hoxton, Shepherd’s Bush will become the fourth Hoxton in London and marks the first time heading west for the East London-born brand. Landing on Shepherd’s Bush Green in the heart of the neighbourhood and well placed near White City and Portobello Road, the Ennismore-designed property will comprise 237 rooms of various sizes including a new ‘Hideout’ category; a central bar and open lobby with vintage seating; a retro pastel restaurant, terrace and courtyard; a retail space; and The Apartment. Local art and design collaborations throughout will celebrate the area’s creative neighbours.
The Hoxton, Vienna | Spring 2023
Finally, the brand’s Vienna debut will be nestled in Stadtpark in a 1950s modernist building that was the former headquarters of Austria’s Chamber of Commerce. Its history will be reflected in the design, with Ennismore working to restore and reclaim original features of the building, incorporating inspiration from its past and local streets into their design process. The hotel will boast 196 guestrooms; a spacious lobby and coffee bar; a restaurant and terrace; rooftop bar and pool; a basement speakeasy; and The Apartment. It will also be home to an events auditorium, a first of its kind for The Hoxton.
