The British Institute of Kitchen, Bedroom and Bathroom Installation (BiKBBI) has announced that SONAS Bathrooms is its latest corporate sponsor.

The sponsorship includes supporting the government-sanctioned organisation and its work on building a sustainable workforce and improving education, standards, compliance and sustainability in the KBB installation sector.

SONAS Bathrooms is one of Ireland’s leading bathroom brands. It expanded into the UK market in 2023, with more than 45 years of experience in distributing its complete range of bathroom products to retail partners in Ireland. The business sees its sponsorship and support of BiKBBI as a key step in the brand’s journey to replicating its success in Ireland into Britain.

Ger Fahy, CCO of SONAS Bathrooms, said: “As SONAS, we view installers as the backbone of the KBB sector. The insight and feedback from professional installers like the BiKBBI members, is highly values in our product development process. Becoming a corporate sponsor of the BiKBBI enhances our opportunity to collaborate with like-minded professionals who value high-quality products supported by team of technical experts. We are excited about working together with the BiKBBI members to drive positive change within the industry.”

BiKBBI CEO Damian Walters said ‘The work that we are doing in the installation community is fundamental to the future of the KBB installation sector and therefore it is vital that we have the support of the wider industry – after all, every KBB manufacturer, supplier, distributor and retailer is reliant on installation at some point in the cycle. We are thrilled to welcome SONAS Bathrooms onboard as a corporate sponsor. We understand their ambition for growth in the UK market and we very much look forward to working with the SONAS team as we continue to drive positive change in the KBB installation sector through our focus on education, standards, compliance and sustainability.’