Bathroom furniture supplier Roper Rhodes has introduced ‘Elan’, a distinctive new range. The brand’s latest refresh also includes the introduction of six new finishes and handle choices. The launch adds to an already well-rounded provision, with line extensions to the brand’s traditional offering- Burford- and their slab-fronted contemporary furniture- Aruba.

New Styles

The hallmark of the new collection is Elan, a versatile and transitional range of cabinetry that perfectly marries classic and modern styles. A homage to the traditional Shaker door, Elan features a slim border detail that surrounds the fascia fronts for a seamless, sophisticated look. Select from five colours for its propriety handles for a completely custom look.

New Finishes

The collection has been enriched with six new finishes, adding depth. These include a warm Terra, classic Black, Sage, Manor Green and Dusk Blue colourways, and a textured Oxford Oak, extending the total collection to 17 unique finish options.

  “According to our research, which aligns with Pinterest Trends, demand for green finishes has increased by 20% year on year, while warm and bold finishes such as Terra and Black continue to gain momentum. Our new collections also align with key colour trends for 2024, and we’re confident the changes will be well received by retailers and consumers alike.” said Keith Alcock, senior furniture category manager.


New Storage

The brand has also broadened its storage options. Noteworthy additions include above-the-counter storage cabinets, optimally designed for placement over WC units to maximise space utilisation. Additionally, the new pull-out drawer storage is perfectly suited for accommodating tall bottles and essential bathroom items, blending functionality with sleek design to meet the needs of the busy modern bathroom.

This exciting new chapter for Roper Rhodes is set to redefine expectations within the fitted bathroom furniture market. By focusing on both innovative design and practical enhancements, the brand is poised to meet the growing demand for high-quality, beautifully designed bathroom solutions that cater comprehensively to the needs of today’s consumers.

For more information and to explore the full range of options, visit the website.

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