PJH has announced the launch of its new Virtual Showroom, which brings to life in 3D its extensive Bathrooms to Love portfolio, allowing users to explore the showroom in detail, zoom in on specific products and view room displays in stunning three-dimensional reality.
Now live, the virtual showroom is being used by PJH’s Sales Team to take the customer on a journey through the company’s impressive showroom in Cannock, as well as allowing them to explore its very latest bathroom ranges, including new collections recently launched.
The new digital “shop window” investment is another tool in the company’s post-COVID e-tail suite. It was created specifically for use by PJH’s nationwide network of sales representatives to allow its independent stockists – many of whom cannot always make the visit to the centrally located showroom, or were unable to visit due to lockdown restrictions – access to new product launches and aspirational displays for themselves. In addition, the virtual showroom also allows products to be showcased far more realistically than is possible in a brochure, allowing stockists to visualise room sets and displays and provide inspiration about how they would appear in their own showrooms.
Sally Hough, Multi-Channel Marketing Manager, said: “We developed this new sector benefit in partnership with our retail customers and sales team and it forms another important part of the PJH package of services designed to help make our customers’ businesses a success. Feedback has been incredibly positive. Many have reported on its high-quality graphics and links as well as its intuitive interface that simplifies the ability to explore different collections and displays, to help select products and demonstrate the best way to showcase them in retail showrooms.”
Sally continued: “It’s not a replacement for more traditional sales and face-to-face relationships, but rather it is an additional sales tool to work in harmony with all our interactions with the customer. As with our ecommerce Partners Portal™ platform, the virtual showroom is just another example of how we at PJH are continuously investing in the latest digital technology and embracing the new hybrid approach to business, that is ultimately of benefit to our customers.”
In addition, for those who already own a virtual headset, the PJH virtual showroom experience can be yet more immersive and interactive, allowing greater movement around displays and products.
Going forward, PJH say it will continue to invest and explore in taking the software further, focussing on integrating it yet more into PJH’s online channel and extending its access.
For further information on the new PJH Virtual Showroom, contact your local PJH sales development manager, call Tel: 0800 8 77 88 99, or visit www.partners.pjh.uk
