“Dictated by budget and norms of taste, the decor of hotels is usually left to chance,” says Coates. “Add AI to the hospitality industry and the problem worsens; the ‘experience’ will overtake any style or sensitivity in design.”  

In this irreverent and iconoclastic keynote, legendary British architect and designer, Nigel Coates, argues for the designer to practice psychiatry in absentia, using design as a vehicle to persuade, inspire and empower the visitor.

Last year, HIX welcomed over 3,500 guests and 200 exhibitors for a showcase of the latest and greatest in hotel design and experience.

New this year is Collection, a curated edit of of 30 leading brands serving up a taste of their latest ranges in a space served by its own ‘mini-bar’ and curated playlist. Elsewhere, the Workshop Lounge allows guests to meet our expert speakers following sessions of an expanded talks programme exploring the latest hotel trends.