The United Kingdom and Ireland are to be grouped under LIXIL’s newly formed “North West Europe” regional umbrellaLIXIL EMENA has announced a new sub-region under the leadership of Rogier van Dis as Leader, the Nordics, Baltics and Benelux are grouped under the new sub-region.

The organisational change aims to further accelerate the strong growth momentum across the markets, delivering a more agile and tailored approach to the newly established North West Europe sub-region. 

“The new sub-region is a logical next step to empower our people to act decisively and quickly in the interest of our business partners. Our success is a merit of a fantastic team of talents across EMENA. When we see people going above and beyond to drive our business forward, we are happy to be able to promote them from within our organisation to new positions with more responsibility, which also is a great acknowledgement of their efforts,” comments Jonas Brennwald, Leader LIXIL EMENA and Co-CEO Grohe AG.

With the new regional set up, several positions rotated across the entire EMENA organisation to ensure the best fit for all its sub-regions in support of GROHE’s business partners and their needs.

“I am delighted that Rogier van Dis will be the leader for North West Europe. Rogier brings a strong track-record of success that he continuously extended in his previous responsibility for Benelux and the UK. I am confident that North West Europe will further accelerate the growth of the GROHE brand under his leadership,” continues Jonas Brennwald.

Rogier van Dis, Leader North West Europe, LIXIL EMENA adds: “I feel honoured to be entrusted with this great opportunity to deliver further growth for the GROHE brand in such an exciting region. We have a diverse and highly talented team in place to lift the vast potential created with the North West Europe sub-region, allowing us to greatly enhance the brand experience and performance for our customers and business partners.”


LIXIL makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 60,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.

 LIXIL Group Corporation (TSE Code: 5938) is the listed holding company for LIXIL’s portfolio of businesses.