The Kitchen Bathroom Buying Group (KBBG), part of DER KREIS is continuing to support its members throughout lockdown by working with its suppliers to offer webinars exclusively for KBBG members. 

The first webinar, which took place on 27th January 2021, titled ‘How to successfully sell in a virtual world’, was led by the Director of Lead Wolf, Graeme Wilson. The webinar was carefully crafted to help KBBG members successfully organise virtual appointments to continue to generate leads while showrooms must remain closed during lockdown. Graeme shared insights and tips that covered the whole process of organising virtual appointments from what to include on a booking form, right through to how to host the meeting and follow up with the client afterwards.

Graeme Wilson, Director, Lead Wolf, explains: “Virtual appointments have never been so important with the changing nature of how independent retailers are operating due to the pandemic. What’s more, we have taken note of the change in consumer behaviour and foresee many of the new ways of working to continue to be popular with consumers beyond the pandemic. We therefore encourage retailers to adapt their selling process now, by introducing virtual appointments for example, and integrating these new ways of working into their future sales process too.”

The webinar was gratefully received and very well attended by KBBG members. Tasha Cloete, Owner, CLOPPENbourne Kitchens, praised the webinar: “I found it very useful and have implemented a few of the points already”, while Darren Walker, Director, Laings, said: “The webinar was good, well presented and clear – good points made for this new way of working”.

Bill Miller, Managing Director, KBBG, adds: “The feedback we received following the webinar was very positive, with many members praising the session for being interesting, informative and detailed. In addition, each attendee was sent a pack to help them get started, enabling them to drive their business through virtual appointments. A number of our members have also expressed interest in further discussions with Graeme on a one-to-one basis.”

The KBBG is planning further webinars to continue to support members of the buying group during this uncertain period of time. Bill explains: “We were pleased that the webinar was so well-received and we are working with our suppliers to plan further sessions for our members to partake. We also encourage our members to let us know if there are any particular topics they would be keen to learn more about and we will do our best to make it happen.”

For more information on the KBBG, call Bill Miller on 07887 247811 or email