Luxury brassware manufacturer St James England presented its three complementary portfolios, including its new Living range, at KBB Birmingham 2024.

St James offers design-led brassware, including taps, mixers, showers, sinks, and accessories. Its three complementary portfolios include St James Living (pictured below right), a new range of bathroom and kitchen brassware which the company unveiled at Kbb Birmingham, in its first appearance at the event in recent years.

St James’ three complementary portfolios provide a solution for every individual design requirement. St James Traditional is inspired by Victorian elegance and hand-finished with bespoke details. St James Distinction still embodies that iconic British style, combined with a contemporary twist.

St James also presented its market-leading POS materials at kbb Birmingham. Reportedly, the sales team received a significant number of requests from retailers keen to install displays at kbb. New brochures for the Traditional, Distinction, and Living collections were also on display to present St James’ customisable options for its products, which were available to see on the stand.

Andy Burton, divisional marketing manager, St James England, says: “We were delighted to showcase the St James luxury brassware collections at kbb Birmingham. Our team has been working exceptionally hard over the past 12 months to refine our new portfolio based approach including the St James Traditional and Distinction ranges, as well as launching our brand new Living collection.

“We are able to offer retail partners brassware products that are exclusive to us, are not available online and that come with all the support they need to grow their own businesses. Our new branding, new products and new POS displays were very warmly received by visitors to our stand, and it was a pleasure to present the Signature of St James to retailers throughout the exhibition.

“Our presence at kbb Birmingham reiterated our commitment to bricks and mortar retailers. Overall, the exhibition exceeded expectations and we look forward to developing new partnerships with some incredible independent bathroom and kitchen specialists across the UK.”

For more information on St James, or to enquire about becoming a St James retail partner, please call 0121 358 1555 or email

You can also visit the website at