Italian-based Bardelli Group, parent company to Ceramica Bardelli and Ceramica Vogue e Appiani, has partnered with Digital Design, to develop a digital image generative surface printing system that utilises Artificial Intelligence to generate a brand new material.

The result is Clayborn, a new floor collection, inspired by the unusual partnership between Bardelli Group and Clayborn whisky. Combining tradition with innovation, the flooring takes inspiration from the primary materials present in Westerwalt caves used to filter clayey water. It is from the same clay that Ceramica Bardelli has been able to obtain its new Clayborn collection by linking mining tradition with AI to generate an infinite texture that combines the graphics of stones, cement and terracotta.

The new product has been designed in porcelain stoneware, characterized by a three-dimensional surface that guarantees non-slip properties. The Clayborn floor is available in a double format, 60×60 cm e 60×120 cm.