Ideal Standard, manufacturer of bathroom solutions, has expanded its showering range to deliver three new offers DesignComfort and Fresh. Selected models are also available in a silk black finish, allowing customers to choose a contemporary alternative to traditional chrome. 

Allowing for precise temperature control all of Ideal Standard’s thermostatic shower systems are fitted with the brand’s pioneering Firmaflow® Therm cartridge,  Each model also comes with Cool Body technology, keeping surfaces cool to the touch to protect from scalding. Integrated eco flow regulators help save water and energy without sacrificing the showering experience.

The entire collection benefits from Ideal Standard’s selection of Idealrain shower heads, offering a choice of spray modes – from invigorating to relaxing.  


The deluxe showers of Design are characterised by flat surfaces, extra-large statement shower heads and quality metal handles. Included in the collection is the new Ceratherm S200, which features a forward-facing controls unit for easy access when adjusting temperature and flow, as well as an integrated shelf of safety glass, adding extra storage space without compromising on aesthetics. 


Comfort shower systems have been designed with safety, durability and comfort in mind. Users have a choice of hard-wearing shower heads, and can easily flick between three different spray modes at the push of a button.  


Fresh blends modern design and must-have technology, with small but important design touches adding extra flexibility and control, such as the raised button on the Ceratherm T25 to enable better grip. With both Comfort and Fresh, a shelf can be ordered separately to create extra storage in the bathroom.  

When it comes to installation, all products come pre-calibrated, with streamlined designs and common connections making set-up hassle-free. EasyMount height adjustable wall bracket fittings also ensure simple installation in almost any location, while Swivel Arm functionality lets installers easily adjust the angle of the shower arm. 

Ashley Smith, UK Product Manager for Brassware at Ideal Standard, said: “Everyone has their own distinct idea of the perfect shower – from temperature and pressure to position and spray mode, not to mention how it looks. We understand how personal it is, which is why we’re offering a different choice for every need with DesignComfort and Fresh.With a range of styles and features, all backed up by faultless engineering, we’re confident our customers will be able to find the shower with the look and technology they’ll love – day in, day out.” 

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