Ideal Standard recently exhibited at HIX 2023, Europe’s hotel design show to showcase its premium Atelier Collections, including Conca, Solos and the new La Dolce Vita ranges, which debuted to many for the first time.
A clear design trend that emerged at HIX centred around ‘new perspectives’, taking ideas from the past, building on them and innovating for the modern day. Ideal Standard confirms its Atelier Collections certainly fulfilled the brief front and centre in establishing a balance between historic form and contemporary function.
The company reports its La Dolce Vita, Solos, and Conca ranges proved to be great successes over the course of the event. The Conca collection, comprising ceramics, brassware and furniture draws inspiration from iconic ranges of the 1970s, with the range’s bathroom furniture on display at the stand. Meanwhile, Solos’ minimalistic look highlights Ideal Standard’s forward-thinking design, with the shower range offering a unique spa-like experience to users through its integrated customisable coloured LED lights. Conca and Solos were accompanied by the premiere of the eye-catching La Dolce Vita collection, an Italian-infused range inspired by the natural environment, with Solos and La Dolce Vita available in 2024.
The Atelier Collections provide hotel designers with an opening to be recognised from a ‘new perspective’ – reinventing hotel bathrooms and washrooms as more than just functional spaces, facilitating a comprehensive design-led space that spans an entire property.
What’s more, Ideal Standard’s Singular™ offering makes it simpler than ever to combine ranges. For example, the Atelier Collections all work seamlessly when selected alongside the wider product portfolio, simplifying the specification process for architects and designers – offering a single contact point for all washroom and bathroom solutions that can be tailored to each project’s exact requirements.
It’s not just design that Ideal Standard focused on at HIX, visitors to the stand also had the opportunity to register their interest for the brand’s new Hotel Bathrooms and Washrooms CPD – ensuring that attendees are fully up to date on both design trends, governing regulations, and helping to fill CPD accreditation quotas.
Speaking on the event, Anil Madan non-residential marketing manager at Ideal Standard UK said: “It was great to be a part of the discussions concerning the emerging trends shaping the hotel design sector. Conversations ranged from a long overdue focus on inclusive design movements, like the products in our DOC M packs, to adapting ideas and products of the past for the modern day, like our Atelier Collections. HIX offered brilliant insights into what we can expect over the next few years, and it was exciting to be a part of that conversation, as well as showcase how we can continue to be at the forefront of hotel design.”
To find out more about Ideal Standard, the Atelier Collections visit: https://www.idealstandard.co.uk/products/highlights/atelier
To register for a place on Ideal Standard’s new Hotel Bathrooms and Washrooms CPD, visit: https://www.idealspec.co.uk/cpds/new-cpd-hotel-bathrooms-and-washrooms_5.html
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