Ideal Standard showcased its design-led Atelier Collections at hotel design event, HIX, marking the first time the bathroom manufacturer has exhibited at the show.
The premium collections, first launched in 2021, bring together Ideal Standard’s extensive design heritage with the expertise of the world-renowned design studio, Palomba Serafini Associati (PS+A).
Conceptualised by PS+A Founder and Ideal Standard’s chief design officer, Roberto Palomba, the collections draw inspiration from iconic designs of the past. The bold designs are modern and contemporary, with a classic, vintage feel.
Showcasing the breadth of its offering, Ideal Standard also brought a range of products from its brassware collections to HIX. This included its Ceratherm Navigo® built-in shower valves, which feature innovative push-button technology that makes temperature and flow selection intuitive and safe for anyone using it.
Anil Madan, non-residential marketing manager at Ideal Standard, said: “HIX is one of the most important design events of the year and provided the perfect opportunity for us to showcase our latest innovations.
“Having a range of products on show at the event also highlighted how all our collections work perfectly in unison through our Singular™ philosophy – an ideal solution for designers and specifiers of high-quality hotel bathrooms and washrooms.”
To find out more about Ideal Standard’s latest products and solutions, visit: https://www.idealstandard.co.uk/
