Ideal Standard has appointed two new Retail Sales Managers. The appointments are part of a wider investment by the brand in its support for its retail partners, and follows the introduction of the new, design-led Atelier Collections. 

Neil Howard

Neil Howard joins as Regional Retail Sales Manager for the South East. Neil brings with him a wealth of experience spanning 30 years in the industry working with many of our Key Retail partners.

Eve Rodway joins us as Regional Retail Sales Manager for the South West. Eve has in-depth experience gained over 18 years in the industry.

Neil Howard and Eve Rodway both join the team with a wealth of experience in the bathroom retail sector. Neil will be covering key customers in London and the South East, whilst Eve will cover Wales, the South West and West Midlands.

Launched on 1st March in the UK, the Atelier Collections, exclusively available through independent retailers, will be a key focus for the retail teams in the coming months. The new landmark collections have been launched with extensive, tailor-made packages for the retail network and provide retailers, with a collection that showcases premium, aspirational bathroom design.

Adam Evans Retail Channel Director at Ideal Standard UK said: “Supporting our retail partners is a priority for us and we have committed to substantial investment in the packages we can offer, our manufacturing and service capabilities, and also our retail team. Both Neil and Eve have vast experience in our sector, we know they will be real assets to the team.”

To learn more about the Atelier Collections and to view the full brochure please visit: