The House of Rohl will officially launch in mainland Europe at the International Bathroom Exhibition at Salone del Mobile Milano 2022.

House of Rohl is the new family name for established luxury bathroom and kitchen brands, Perrin & Rowe (brassware and sanitaryware), Victoria + Albert (baths and basins), Shaws (fireclay sinks) and new brassware brand, Riobel. House of Rohl’s collective expertise and support will help designers, architects, specifiers and consumers create their perfect bathroom and kitchen spaces.

David Cole, channel marketing manager EMEAA at House of Rohl stated: ‘The official European launch of House of Rohl is something we have been working towards for a long time and we are delighted to finally share it with the European design industry. The acquisition of these four brands places House of Rohl in a unique position at the top end of the market, acting as an industry authority on everything from sanitaryware and taps, to the latest bathroom and kitchen design trends. Most importantly, it brings the investment and long-term support that a Fortune 500-listed can offer to four extremely special artisan manufacturers and their customers.’

Taking a floor area of 200m2 in Pavilion 22, the House of Rohl say its stand will feel like a luxury showroom dropped in from Via Montenapoleone or Bond Steet. Showcasing exciting new products from Perrin & Rowe and brilliant new colour palettes from Victoria + Albert, the stand will also launch Riobel into Europe.

Founded in French-speaking Quebec, Canada’s largest and most distinctive province, Riobel’s designs are inspired by this meeting place of cultures and ideas. Mario Bélisle, a plumber from a family of plumbers, wanted high performance taps that were easy to fit and easy to maintain.

The stand itself is a remarkable design, with large glass windows to resemble a fashionable boutique. Seven inspirational bathroom displays are on show, each combining the individual brands within the House of Rohl family. The four companies in the House of Rohl have their own heritage and independent spirit, but the different products seem to work together naturally. It makes it easy to specify a luxury bathroom.

V&A House of Rohl