This year at HIX, the annual exhibition for hospitality interiors, held in London, UK, Hansgrohe Group, home of two iconic bathroom brands; hansgrohe and AXOR had foregone chrome fittings in favour of showcasing its impressive range of matt and metallic finishes.

Whilst Matt Black continues to be incredibly popular for the Group, currently ranking second behind traditional Chrome, metallic finishes are also making a comeback. Mixing finishes is also becoming an emerging trend, such as clashing metallics against the striking, contemporary look of Matt Black or Matt White.

Accessories and finishing touches, such as AddStoris, RainDrain and XtraStoris, all featured on the hansgrohe stand in Matt Black, Matt White, Brushed Bronze and Polished Gold to demonstrate how this trend can be reflected in hotel design.

Sustainability, an increasingly important topic for the sector, was also a focus, with the new line of AXOR Conscious Showers taking a prominent place on the stand. Combining a generous shower head with a powerful water spray, AXOR Conscious Showers use integrated EcoSmart technology to ensure that water is used sparingly without compromising the showering experience.

Emma Freeman, brand and communications manager at Hansgrohe UK said: “At Hansgrohe we are incredibly proud to be founding members of HIX and to showcase the very best of hansgrohe and AXOR each year in London

“Sustainability has been a major focus at HIX this year, but for us it is nothing new. We pioneered the first water-saving shower head way back in the 1980s and continue to focus our research and development on technology that will help to reduce the amount of water people use without compromising performance and experience.”

As part of their commitment to supporting the next generation of designers and architects, hansgrohe also hosted ‘Next Gen and Tonic’ at HIX this year – a break-out session for upcoming designers to find out more about the latest trends and sustainability developments within the hospitality industry.

AXOR Conscious Showers Matt Black

Emma added: “Supporting the next generation of architects and designers is crucial in future-proofing the industry and bringing fresh thinking and ideas to the hotel industry. It also reflects Hansgrohe’s own values around innovation and pushing the boundaries of design. Young, influential designers embody this through their creativity whilst being mindfully aware of the impact their designs have on the environment.”

Hansgrohe Group recently announced an ambitious five-year growth plan to double the size of the business, supported by a circa £5m investment into its UK subsidiary. In January, it’s Pulsify showering range will be made available to UK customers. Also showcased at HIX, Pulsify is available in Mat Black, Matt White and Chrome as standard, with integrated EcoSmart technology to help save energy and water without compromising on an amazing showering experience.


For further information on Hansgrohe and its wide portfolio of products visit