Bathroom brand GROHE was announced as the winner of the Open Category Award at the BMA Sustainability Awards on Tuesday 10th October 2023. Winners were announced in front of industry peers in a ceremony hosted by TV personality Mark Watson at the Carden Park Hotel, Cheshire, as part of the BMA’s Annual Industry Conference. The Sustainability Awards are independently judged by journalists, industry experts, academics, and representatives from NGO’s.

New for this year, the Open Category Award recognises the various initiatives that bathroom manufacturers have embarked on in an aspirational path towards more sustainable practices, from transitioning operations to a circular economy model, educating staff about efficient water use, or inspiring customers to make eco-friendly decisions through marketing and product campaigns. The judges collectively agreed that GROHE’s range of environmental initiatives and a good understanding of sustainability had the winning edge.

Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA & GROHE UK says: “As a global brand, we believe it is both our individual and organisational responsibility to actively research and action methods of bringing meaningful products to market while guaranteeing they leave behind a healthy planet for future generations. We are thrilled with this acknowledgement from the BMA recognising GROHE’s comprehensive 360-degree approach to sustainability that serves as such an integral part of our DNA, and one we hope will inspire the progression of sustainability within the industry.”