GROHE, a leading global brand for complete bathroom solutions and kitchen taps, was announced as the winner of the Circular Economy Award at BMA Sustainability Awards on Thursday 3 rd November 2022.

Winners were announced in front of industry peers in a ceremony hosted by BMA CEO Tom Reynolds at Manchester’s iconic Lowry Hotel.

The Sustainability Awards are independently judged by journalists, industry experts, academics, and representatives from NGO. The Circular Economy Award recognises companies’ efforts in materials stewardship, reducing or removing waste, and designing products with repairability in mind. Helen Lord, founder and director of Used Kitchen Exchange Ltd, presented the award to GROHE, which was judged by Professor Sean Smith, Andy Davies, and Emma Hedges.

The judges said that GROHE’s winning entry addressed bathroom manufacturers’ problem regarding circularity. BMA stated how GROHE’s entry shows “this is far from a token gesture and that they’re going about this with commitment and rigour, setting new standards for the bathroom industry in the process and the built environment as a whole.”

Ebru Bircan, leader, marketing activation UK, LIXIL EMENA & GROHE UK says: “As a global brand we have put a lot of resources into research, testing, and funding our company goals to become a more sustainable and circular manufacturer, achieving the highest Cradle to Cradle standard possible for some product ranges. We are delighted with this acknowledgement from the BMA and hope it pushes the industry on in terms of sustainability and circularity.

Over the last year, GROHE has made several notable actions when it comes to supporting sustainability and pushing for a circular economy, especially with their expanding range of Cradle to Cradle Certified® products.

GROHE counts four of its bestselling products as Cradle-to-Cradle Certified® at the Gold Level. The products were assessed towards this global leading standard for safe, circular, and equitable products, across the performance categories of Material Health, Material Reutilisation, Renewable Energy & Carbon Management, Water Stewardship, and Social Fairness.

This certification confirms that GROHE has manufactured these products with the potential to be re-used endlessly, offering a whole new take on the concept of recycling. The Cradle to Cradle Certified® approach to product design enables GROHE to drastically reduce the use of new resources, as a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products, resulting in the ultimate sustainable solution.