HIX will mark the first industry exhibition for GROHE since the onset of the pandemic and will also be the first event where the brand will showcase its newly accredited Cradle to Cradle Certified® products.

The C2C concept enables GROHE to drastically reduce the use of new resources: a product is designed and manufactured with the intent of using its components in its end-of-life-phase for the creation of new products. 

To coincide with the event, GROHE is also launching the next module in its series of RIBA approved CPDs: Circularity in the bathroom and kitchen with Cradle-to-Cradle certification. Amongst the first sanitaryware brands globally to achieve Cradle-to-Cradle certification, GROHE has developed the informative and inspirational session to guide design professionals on how to achieve greener projects that offer C2C credentials. Hoteliers and other professionals will be able to visit the GROHE stand at the show in order to be amongst the first to register for the new CPD session, which is hosted by GROHE’s team of experts.

GROHE will also be inviting guests to immerse in the serene ambience of its spa-inspired room set as part of a new premium spa and wellness-focused concept currently in development. The space will be created with re-envisioned designs of its popular Allure brassware range.

Alongside showcasing its latest innovations designed to support sustainable and premium hotel projects, GROHE will also be sponsoring the Meaningful Value keynote speech, presented by leading hospitality consultant, Horwath HTL’s James Chappell. The staged discussion will look at how brands and hoteliers can create hotel experiences that matter in the modern, post-COVID age.

“We are really excited to be a part of the very first HIX design show, a much anticipated event that is long overdue for the industry as we emerge from the pandemic”, says Ebru Bircan, Leader, Marketing Activation UK, LIXIL EMENA and GROHE UK. 

“Our stand and the innovations we are presenting focus on two very integral aspects of the current hospitality design landscape: wellness and sustainability. We want to continue to work with more and more hotel brands to provide sustainable solutions that offer tangible results in the reduction of water, energy, materials and waste. We’re also continuing to create this immersive narrative within the hotel bathroom around wellness and health through water. We see these two key design considerations to be integral to shaping the future of hotel design”.

GROHE can be found on Stand 7 at HIX on Thursday 18th and Friday 19th November 2021.

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