GROHE, a leading global brand in the bathrooms market, has joined the Bathroom Manufacturers Association (BMA). Primarily manufacturing in Germany, the Dusseldorf-based company with UK base in Heathrow, supplies complete bathroom solutions.

The addition of GROHE to BMA’s membership roster comes at an important time for the association. Last month, it passed the milestone of over fifty full members. The further inclusion of a very well-known brand amplifies the association’s voice as it seeks to influence Whitehall and navigate new post-Brexit business rules.

BMA Chief Executive, Tom Reynolds, said: “GROHE is a very familiar bathroom brand that we’re proud to welcome into membership of the BMA. The company pursues values of quality and sustainability, which correspond directly with the association’s priority areas.”

“After a year that has presented both challenges and opportunities for the bathroom industry,we’re very pleased to be joining the BMA and look forward to working with Tom and the team”, says Raj Mistry, Leader Marketing UK, LIXIL EMENA, responsible for Marketing of the GROHE brand in the UK. “The association is also tackling head on some difficult issues around sustainability and product compliance, and GROHE is keen to support that positive work”.