GROHE has announced the appointment of Seamus Kelly as its new leader covering Ireland as of July 2023, reporting to Kristine Skauge, leader, UK, LIXIL EMENA.

Seamus (pictured top) moves into the newly created leadership role covering market-specific strategy and market activation, following a 7-year career within the GROHE business. Seamus previously held the role of Account
Manager and has driven strong growth, with the new role allowing further scope to maximise growth
potential across all channels within the Irish market.

Grohe tream updates

GROHE has also announced the appointment of Mark White (pictured right) as its new leader covering Trade & Retail across the UK and Ireland from August 2023. Mark joins the GROHE team following a relocation from New Zealand where he previously held senior roles within the interior sector, specifically kitchen appliances.

Within his new role, Mark will take up responsibility for the sale channels covering retailers, trade counters, merchants, and buying groups, along with leading the Retail Service Team. Mark will report to Chris Dodds, leader, commercial UK, LIXIL EMENA.

With the latest appointments, GROHE continues to strengthen its localised resource and reaffirm its go-to-market strategy across the UK and Irish markets, with customer engagement and continued product
innovation being key. With a customer-centric approach, the UK team will implement the go-to-market
strategy with GROHE’s differentiated product portfolio for all channels, providing a unique and dedicated

Commenting on his new appointment, Seamus Kelly notes, “I’m delighted to move into this new role and bring focus to the Irish market strategy. The Irish market offers plenty of exciting opportunity and I’ll continue to work closely with our customers and distributors to ensure we’re fulfilling all market potential.”

Chris Dodds shares, “I’m delighted to welcome Mark to the team and congratulate Seamus on his new
appointment. The UK and Ireland are thriving markets that offer excellent potential for us. As a team we’ll
be working towards strengthening and implementing GROHE’s unique go-to-market strategy with renewed
energy and working closely with our customers to deliver our high standards”.