Grohe has appointed Primaflow F&P as its new UK distributor for its trade range of bathroom and kitchen products, covering the UK market. Primaflow F&P is the UK’s largest distributor of plumbing, heating, and bathroom products, offering nationwide next-day delivery from its extensive network of distribution centres.

As of January 2024, the distributor will stock Grohe’s portfolio of bathroom and kitchen products designed for trade and showrooms. The range has been built to ensure next-day access to key bestselling lines such as Eurosmart, Essence, Tempesta and Euphoria and supports the products featured in GROHE’s trade and showroom brochures.

James Sturdy, who will be heading up the account for Grohe comments: “We’re delighted to be working with Primaflow F&P, they are well known for their service levels and this will enhance Grohe’s offering alongside our existing distribution partners. This new partnership will only strengthen our offering to our customers and reiterate our position as a go-to brand for complete bathroom and kitchen fittings.”

Andrew Ballantine, managing director of Primaflow, F&P, said “We’re excited to have a globally recognisable name such as Grohe to join our existing branded bathroom offering. We are committed to a strong stock profile, providing our customer base with Grohe products on their normal delivery service, bringing quality product and service together.”