Duravit AG is building the first climate-neutral ceramic plant at the Matane site in the Canadian province of Québec. The new Canadian site will create 240 new jobs, with production scheduled to start in early 2025.

Ceramic sanitary ware products such as WCs and washbasins will be manufactured at the site in the future exclusively using renewable energies. For the firing process, Duravit will use the world’s first electric roller kiln powered by electricity from hydropower. The use of this innovative technology will save around 11,000 tons of CO2 per year compared to a conventional ceramic factory. Duravit thus becomes a pioneer in the industry.

Broad political support spurs implementation

The plant, which will enter into service in 2025, will be the first production site for Duravit AG in North America. The business aims to supply the North American market, while eliminating its greenhouse gas emissions. Thanks to hydroelectricity and the proximity of inputs, the Matane plant will become the first carbon-neutral sanitary ceramic products plant in the world.

To implement this project, the Government of Canada is providing the business with a repayable contribution of $19 million (EUR 13 million) under CED’s Regional Economic Growth through Innovation (REGI) program.

For its part, the Government of Quebec is granting a loan of $11 million (EUR 7.5 million) through the ESSOR program, managed by Investissement Québec as its representative.

The use of renewable energies such as hydropower will reduce CO2 emissions in production to zero: Duravit is thus the first ceramics manufacturer to rely on an electric firing process together with market leader SACMI, enabling it to produce in a completely climate-neutral manner. The manufacturer of design bathrooms shows that under the right conditions, it is already possible today to produce in a CO2-neutral way, even for energy-intensive industries.

In addition to climate-neutral production at the plant, logistics are also designed to be sustainable. All raw materials are sourced directly on site in Canada as well as from the USA, which means short transport distances. This additionally reduces emissions and ensures an environmentally friendly supply chain. The ceramic parts produced in Canada are mainly planned for the North American market and thus play a decisive role in the company’s growth strategy.

“The Government of Canada’s investment in this project will not only bring a world-renowned business to Quebec, but also a business that has distinguished itself by its ability to innovate for over 200 years. By focusing on Quebec and its hydroelectricity as a source of clean, renewable energy, Duravit Canada is demonstrating that it is possible for growth and the fight against climate change to go hand in hand. By supporting Duravit Canada, our government is helping a business make the jump into the technologies of the future and make winning choices for our planet.” commented Pascale St-Onge, Minister of Sport and Minister responsible for Canada Economic Development for Quebec Regions.

“We are very proud to act as forerunners in designing a sustainable sanitary industry and to actively face the challenges posed by climate change. At Duravit, we are thereby establishing new standards to implement innovative solutions in a sector characterized by high energy consumption.” says Stephan Tahy, CEO of Duravit