Online building products merchant CMO Group PLC has increased the breadth of its portfolio with the acquisition of clickbasin.co.uk.

CMO says its growth and acquisition strategy supports its ambition to be able to supply every building product needed by the homeowner or tradesperson to build and fit out a home. This latest acquisition provides an entry into the UK’s sanitaryware market and perfectly complements CMO’s recent acquisition of specialist online plumbers’ merchant, JTM Plumbing, which was completed in October 2021.

Preston-based clickbasin.co.uk was founded in 2010 and operates an online-only model, offering a range comprising 320 SKUs including bathroom vanity units, bathroom cabinets, wall-hung basins, bathroom mirrors and other accessories such as taps and waste sets. Together with JTM Plumbing, the business will, in time, be marketed under the brand PlumbingSuperstore.co.uk.

Dean Murray, CEO of CMO said: ““Our strategic goal is to provide our customers with everything they need to build or maintain a home, through a simple, convenient and supported shopping experience. Our acquisition announcement of clickbasin.co.uk more than fits that model, taking our plumbing vertical into a new product area.

“Clickbasin and JTM Plumbing will combine to form the soon-to-be-launched plumbingsuperstore.co.uk, providing a platform on which to further penetrate the £800m online plumbing and heating market and use the power of our business model to provide leading choice and value to our customers.”

CMO’s further expansion into the bathrooms and plumbing market will complement the company’s already broad portfolio of online ‘superstores’ selling roofing, windows, doors, insulation, drainage, and tiles, and take the company’s overall offering to more than 100,000 products. Popular with both DIY customers and professional tradespeople alike, the websites showcase the company’s extensive product catalogue and offer a wealth of technical help and guidance along with full support from an experienced team of customer service advisors. 

CMO reports the acquisition follows another successful year ending 2021 as results show revenue up by 46 per cent to £76.3m and adjusted EBITDA up by 42 per cent to £3.7m, year-on-year. CMO also says it has expanded its market share by 11 per cent, as sales continue to increase across all of the company’s eight online superstores which include Door SuperstoreRoofing SuperstoreDrainage SuperstoreInsulation Superstore and CMO Trade.

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