Bette will present its new products and innovations for 2021 on April 20 and 21 in its new digital show: Bette Future Days. The company will also premier its shower tile.

Retailers, interior designers, architects and installers are invited to have the new products shown and explained on these two days. A half-hour news show in English will take place several times a day, the show will include the launch of the BetteAir shower tile.

Registration to attend Bette Future Days is via the website

“This year’s focus is on exciting innovations for high-quality bathrooms, that can be installed easily,” announced Sven Rensinghoff, head of marketing at Bette. “With the BetteAir shower tile, we are also celebrating a real-world premiere for flush-to-floor showering on glazed titanium steel – perhaps the biggest innovation since the launch of the BetteFloor.”

In the Bette Future Days, the product presentations will be followed by question and answer sessions, in which individual questions can be answered live by experts from Bette. There is also the opportunity to register for one of the accompanying online seminars, these will deal with the details of the new products in about 20 minutes. Individual appointments can also be booked with a member of the Bette UK team.

Register for Bette Future Days at

About Bette

Bette is a specialist in bathroom products that are made of a special metal in a unique manufacturing process: titanium steel sheets are shaped under high pressure and then finished with a thin coating that is related to glass – hence the name “glazed titanium steel”. This composite material is perfect for the bathroom (it is skin-friendly, hygienic, durable and robust), and Bette uses it to make its baths, shower areas, shower trays and washbasins.

The Bette family company was founded in Delbrück in North-Rhine Westphalia in 1952 and specialises exclusively in this manufacturing process because it allows the products to be shaped smoothly with the maximum skilled precision. The manufacturing and administrative headquarters employs around 385 people. The CEO, Thilo C. Pahl, is a member of the owner family.

The range includes baths, shower areas, shower trays, washbasins and bathroom furniture “Made in Germany”. Unique items that can be made in various colours and dimensions and open up inspiring spaces in interior design for the bathroom. Bette’s assembly processes combine high-tech industrial production techniques with tailor-made manufacturing where it benefits the customer. More than half its products are customised to customer preferences. The company offers over 600 different baths, shower trays and washbasin models in a tremendous range of colours.

The natural raw materials glass, water and steel are used to manufacture high-quality products that are completely recyclable. They are verified to the Environmental Product Declaration (EPD) as per ISO 14025 and to LEED (Leadership in Energy and Environmental Design).