PJH’s Bathrooms to Love brand has launched its Autumn/Winter Collection, showcased in a 348-page brochure, including almost 100 new product additions, and supported, as always, with a suite of retailer sales and service benefits.
Kimberley Cooper, PJH’s head of marketing & product commented: “We are committed to continually investing and developing our Bathrooms to Love brand by delivering regular on-trend product launches, backed with a package of customer support to help promote sales. Ongoing customer feedback plays a vital role in the evolution of the brand. We continue to collaborate with our retailer partners to drive the brand forwards with the common goal of aiming to help make our customers’ businesses a success.”
Product-wise, a host of fresh new designs span the bathroom furniture, showering and mirror categories with a continued influence from the biophilic ‘natural’ trend – exploring beautiful combinations of contrasting materials, textures, colours and metallic accents.
Highlights include a new range of Fluted Glass Wetrooms with three metallic profiles; brushed brass, matt black and chrome. The in-demand Brushed Brass finish is also being introduced to the value RefleXion Classix Enclosure range with a new brass profile, as well as to the Bath Screen and Shower Tray Waste categories – allowing for the rich golden tones of brushed brass to be coordinated yet further. Also new for showering is a sleek foldable Shower Seat available in black or white, perfect for multi-generational bathrooms.
The ever-popular Bathrooms to Love furniture category welcomes some Oak-effect finishes with modular families, Volta and Venosa extending their appeal with a new natural Oak finish. And stylish new LED Mirrored Cabinets and LED Cosmetic Mirrors join the comprehensive Mirror collection.
The product launches will be supported with a refreshed platform of retailer sales tools, including an updated Virtual Showroom, new product QR codes (giving access to Augmented Reality, visualising products within individual bathroom spaces), engaging new product videos, POS and great display deals. The growing Bathrooms to Love social media campaign is also gaining momentum, inspiring and engaging with yet more followers, with all routes leading to the ‘Showroom Finder’. And the Bathrooms to Love consumer website has had a major overhaul to provide a much enhanced and immersive shopping experience – more to be revealed soon!
Available from stock and supported with Next Day Delivery (to 91% of UK postcodes), including the opportunity to deliver to store or home, the new Autumn/Winter Bathrooms to Love Collection is now available to order via PJH’s class-leading Partners Portal™ e-commerce website.
Further information:
Bathrooms to Love by PJH: T: 0800 8 77 88 99 / www.partners.pjh.uk / www.bathroomstolove.uk
