Bathroom product specialist Aqualisa has announced the promotion of Kate Lovell to head of marketing, with responsibility for leading the transformation of its marketing and communications operations. Kate will be focused on defining the company’s marketing and brand strategy, with a particular emphasis on digital initiatives and campaigns.

Kate joined Aqualisa in January 2020 as digital marketing manager, spearheading the design and development of the company’s new website, and introducing a digital platform dedicated to supporting and engaging with trade customers and partners. She begins her new role as head of marketing today, 15 June 2021, reporting to product marketing director Mike Simpson.

With more than 18 years of marketing experience in both domestic and international markets, Kate started her career at AXA PPP Healthcare, where she progressed from international marketing controller to overseas partner marketing manager. She then held senior commercial marketing roles at a number of high profile organisations including Domestic & General, Bupa UK and C-suite mentoring company, Merryck & Co.

In her new position, Kate will head up a team of marketing professionals with responsibility for all disciplines including channel marketing, commercialisation, digital marketing, data management, public relations and both B2B and B2C communications. A new social media and content strategy will be implemented to drive engagement and awareness of the brand and products.

Recognising the opportunity to take Aqualisa to the next level in its digital transformation, Kate plans to continue this mission, with the aim of making the British manufacturer a digital-first organisation. She commented, “We have many ambitious launches and projects planned over the next three years, which we will support with strong campaigns and messaging across all channels. In particular, I am looking forward to enhancing the marketing efforts behind our innovative smart showers range.”

Kate is also passionate about building a diverse working environment. She added, “Our sector is on a journey to becoming more diverse and inclusive, and Aqualisa is already setting a positive example by creating a more balanced and accessible organisation, where every employee is valued and respected. This is one of the attributes that originally attracted me to the company, and I am keen to support further initiatives that encourage more women into our business, and into the industry as a whole.”

Mike Simpson, product marketing director, commented, “Kate is one of the most accomplished marketers I have worked with. Over the last fifteen months, she has accelerated our digital marketing activities despite the challenges of the pandemic, and is now in the driving seat to take our strategy to new heights. I look forward to collaborating with Kate and her team as we advance to the next stages in achieving our digital vision, and to the successful launch of our next generation of products to the market.”

A keen fitness enthusiast, Kate is a fan of football and many other sports. Her passions include travelling, exploring and experiencing new places, as well as volunteering for her local homeless charity. She also loves spending time with family and friends, and enjoying good food.