VitrA London is to highlight its new recycled ceramic washbasin in an installation titled ‘Re-Ceramic’ featuring pieces from the Liquid collection by designer Tom Dixon during this year’s Clerkenwell Design Week.

The brand’s showroom, in the heart of Clerkenwell on Turnmill Street, will undergo a major refit for the festival, presenting the new M-Line range, the recycled washbasin collection*, an updated working tap display, and new tile collections.

Following a warm reception at INTERNI CROSS VISION at this year’s Milan Design Week, a new version of ‘Re-Ceramic’, designed especially for the London showroom, explores the theme of waste reuse and recycling.

Tom Dixon explains, “This installation is a narrative journey through the recycling process. Utilising the casting technique, we immerse the viewer in the transformative journey of ceramics from ‘primordial mud’ to durable, functional art.”

‘Re-Ceramic’ almost entirely utilises recycled ceramic waste, illustrated with pieces from the Liquid collection by Tom Dixon. This represents a significant leap in sustainable design, featuring the world’s first washbasin crafted from nearly 100% recycled materials.

This approach showcases VitrA’s commitment to environmental stewardship and sets a new standard for the industry.

*The entire basin is produced from nearly 100% recycled waste materials that are generated and disposed of during the ceramic sanitaryware manufacturing process.

Please see the following highlights and visit for essential pre- booking and to view the full programme.

Wednesday 22 May (10.00-15.00) – Virtual Worlds

VitrA will be hosting virtual reality sessions in which visitors can explore a fully immersive virtual bathroom space in 4D using virtual reality headsets (pre-register here)

Thursday 23 May (17.30-20.30) – Celebrating Clerkenwell

VitrA is hosting an evening of drinks, nibbles and conversations for architects, designers and specifiers to round off the 13th edition of the festival. Strictly A&D and press only (RSVP here)

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