VitrA Bathrooms has announced plans to debut at this year’s Installer Show with a striking and entertaining stand and supporting the Bathroom Manufacturers Association (BMA) theatre. The show takes place at the NEC Birmingham at the end of the month.

Plumbing influencer James Lawrence, the lead reviewer and advice guru from Plumberparts, is on the stand on Tuesday and Wednesday. At the show, he will participate in VitrA’s industry survey, where every participant will receive an extra mini gift.

Senior channel marketing executive Lucy Holland Explains, “We are excited to be exhibiting at the UK’s largest event for professionals in heat, water, air, and energy technology. We have created an exhibition area that showcases our comprehensive range of feature-rich and cost-efficient behind-the-wall solutions, including our new frames and concealed cisterns – all in an informative and engaging way.”

Bathroom installers visiting the stand will not only get hands-on with the new VitrA frames and concealed cisterns, which VitrA say are one of the easiest to install on the market but can also learn more about VitrA’s award-winning V-Care Smart shower toilets as well as VitrA Aquacare WCs.

Additional product highlights include the Vitrus frame, which provides the perfect retrofit solution for wall-hanging WCs, and the striking Origin brassware collection.

Complementing the product launches, VitrA has included a basketball court on the stand, with a toilet seat basketball hoop! Anyone shooting three hoops can try and crack a safe containing a pizza oven from Ooni – the Fyra 12, with basketballs on offer whether the safe is cracked or not!

Lucy concludes, “No matter the market our visitors operate in, we have a solution for all things bathroom, designed beautifully, tested thoroughly, and certified appropriately.  We look forward to a busy fun-packed few days.”